Posts tagged as:

social media listening

Six Reasons Social Marketing is at Risk

by · February 27, 2014

So, Facebook turned 10 this past February. Ten! That’s double digits, big boy age. Facebook can walk to the store to buy candy by itself now. Ten is a big milestone. For a lot less than 10 years, marketers have been working to figure out just how to use social to attract and retain customers. And, in all honesty, we’re getting better at it. But, even as we polish our skills in social marketing, we marketers need to realize that our approach and the current climate is putting social marketing at risk.

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Big Social Data: The Second Era Starts

by · September 11, 2013

In case you missed the memo and the pre-recorded fanfare: we’ve just entered the second era of social media marketing. The first era was all about figuring out just what kind of beast had been released into the world and how it would ravage (and inseminate) marketing as we knew it. Marketing archaeologists of the future will have a ball reconstructing the period we’ve just been through – The Dawn of Social – and watching as homo-marketus erectus (well that’s how it affected me) groped around in the maelstrom. They’ll also love the way such a dramatic change revealed the character of the modern marketer (it ain’t flattering). In short, we’ve all been falling over ourselves to monetize the shit out of this sucker.

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The Social Media Fog is Rolling In

by · May 29, 2013

Well, we are definitely in the midst of the rise of social media…  It is no longer a fad.  It is no longer weird.  It is no longer just your kids on there.  The stodgy leadership of your gigantic company knows that social media can’t be ignored anymore.  The budgets are not only there to be spent, but are actually starting to swell.  There are people with enough experience to be hired to take on roles defined for the digital space.

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People Try To Put Us d-Down, Talkin’ ’bout Your Reputation – Part 2

by · March 29, 2013

In Part 1 on this topic I wrote about why it’s so important that businesses of every size and type get on board with online reputation management.  I also discussed the importance of “listening” to what’s being said about your business online and pointed out a few tools that are available to help you do so.

Yes, starting your reputation management program by “listening” is important, but if you don’t take the time to understand what you’ve found and you don’t take appropriate and timely action, then listening is pretty much a waste of time.

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Social Media’s Dirty Little Secrets

by · March 12, 2013

It’s fluff. When most companies think about social media they think of going “viral”, building a large following, and having a built-in audience that will forever bend at your whim. We categorize social media as “cheap marketing” or even worse “free marketing”. I would hope that we’ve moved past that, but it’s still what I’m seeing being sold to executive teams. There are big problems with approaching social media this way, but the biggest is that it is a surefire way to fail.

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The Ultimate Status Check For Social Media Monitoring

by · March 11, 2013

In 2008 when social media monitoring solutions like Radian6 and Collective Intellect started popping up, we talked a lot about the importance of listening to online conversations. Most companies looked at monitoring as a defense mechanism and reactive practice — Find mentions of your brand to know when you have to shift into crisis mode.

But a handful of us saw the opportunity for proactive social monitoring and advocated for a more robust use of the tools. I remember telling Social Media Club Louisville audiences way back then (2008 and 2009 seem like ages ago, don’t they?) that instead of looking for mentions of your brand, you should also be looking for any mention that might lead to a customer.

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People Try To Put Us d-Down, Talkin’ ’bout Your Reputation – Part 1

by · February 26, 2013

I’m sure that we all understand that our business’s (as well as our personal) reputation on the web is critical to our success and ability to prosper. In the prehistoric ’80s and ’90s, businesses and their brands pretty much controlled their own public image on the web by “pushing” out marketing and public relations communications to an interested public. Friends, those days are gone forever!

Today, it is incredibly easy for anyone to post positive or negative comments and reviews about you or your business online; and these posts by people like you and me can not only go viral very quickly, but can, and do, affect people’s behaviors.

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Finding Gaps In The Social Media Monitoring Market

by · August 14, 2012

For the longest time, if you wanted social media monitoring software, which is now being referred to as “social listening” software at a decible level hovering around obnoxious, but I digress, you had to pay about $500 per month for it. What that meant was social media monitoring wasn’t available to medium or small businesses.

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