social media listening

Social Media’s Dirty Little Secrets

by Nichole Kelly · March 12, 2013

It’s fluff. When most companies think about social media they think of going “viral”, building a large following, and having a built-in audience that will forever bend at your whim. We categorize social media as “cheap marketing” or even worse “free marketing”. I would hope that we’ve moved past that, but it’s still what I’m seeing being sold to executive teams. There are big problems with approaching social media this way, but the biggest is that it is a surefire way to fail.

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Finding Gaps In The Social Media Monitoring Market

by Jason Falls · August 14, 2012

For the longest time, if you wanted social media monitoring software, which is now being referred to as “social listening” software at a decible level hovering around obnoxious, but I digress, you had to pay about $500 per month for it. What that meant was social media monitoring wasn’t available to medium or small businesses.

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Always Listening to the Customer is a Race to Mediocrity

by Eric Brown · September 27, 2011

As a business owner, do you care what people think about your business and the decisions you make? More specifically, do you care what your customers think? Perhaps the short answer is, “yes,” however is that holding you back? With the onslaught of social media and review sites, everyone has an opinion, and it is easier than ever to be a critic. The plethora of social media platforms has provided folks with a megaphone to chant their dislike about this or that. The adage of “The Customer Is Always Right” burrows into our fear factor and may stifle innovation and necessary change to your business model.

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Social Media Monitoring and the “Likely Voter” Model

by Tom Webster · November 2, 2010

This is not a political post, but as I write this, I am on a plane headed to our election headquarters, as my company prepares to conduct the National Election Exit Polls on behalf of the major news networks. While this is an enormously complex effort, one thing we don’t have to worry about is predicting whether or not you actually voted. After all, if you are interviewed leaving your voting precinct, you just voted.

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Social Media: What To Share and How To Share

by Mark Dykeman · September 3, 2010

Rule #1 of Twitter use – be helpful – right? Does that make sense to you? Absolutely. Can you screw up your implementation of Rule #1 and ruin your Twitter presence? Absolutely. By the way, this rule applies to all forms of social media.

Let’s look at the idea of sharing in the context of two questions:

What to share
How to share

Automated social media – efficiency versus effectiveness

You can automate parts of your social media presence. ReTweet buttons are a simple example: two clicks and you’ve Tweeted a useful link instead of typing it all out. You can even set up automated Tweets, similar to E-Mail autoresponders. Similar examples apply to other social media tools.