social media management

If you manage social media in your business, you’ll know just how much hard work and effort goes into developing a social media strategy. Coupled with reporting, responding to customers, and creating, scheduling and tracking...read more

You’ll find a lot of content out there regarding how to handle a “social media crisis.” Agencies and marketers create plans, run simulations and train their front-line employees. All this effort, exerted so that they’ll...read more

Companies often think they’re protecting themselves by avoiding investing in a social presence. In fact, they’re leaving themselves as wide open as possible to the risks, without gaining any of the benefits. Although poor management...read more

News flash – there are costs associated with social media. It’s well established that social media technologies – the applications, networks and platforms that drive tactical implementation – are not considered by most to be...read more

Viralheat offers social media management software, ideal for small business, for free. Jason Falls of Social Media Explorer reviews.

I’m happy to be back at Social Media Explorer, sharing insights gleaned from my experience handling corporate social media in an agency environment for the past six years. Of course, according to Cathryn Sloane, I...read more