Sometimes I’m ashamed to be a marketer. Most days, I believe in what I do and I’m proud of it.
Marketing helps businesses grow. And it helps great businesses – ones that provide real value to their customers – grow even faster. Social media is a powerful new tool for this kind of marketing.
But then there’s the other side of marketing. And social media is helping that side spread its messages, too. Today, I turned the page of my daily Guardian and saw a full-page ad from Coke.
Here’s the unedited copy: