Social Media Marketing

Can Big Brands Go Local?

by Jason Falls · January 25, 2012

I’ve argued recently that we are entering the Age of Relevancy in Marketing. The more relevant your message is, delivered to the more relevant audience at the more relevant time and in the more relevant place, the better your marketing will be. One critical element of that Relevancy Bullseye is location. Local is better because local is more relevant.

But corporations and brands struggle with local. It’s hard to sit at corporate headquarters and be connected on a 1:1 basis with every single customer, worldwide. It’s not just hard, it’s impossible. Or is it?

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One Size Fits All Social Media – Is There Such a Thing?

by Jason Falls · January 20, 2012

Facebook, Twitter & YouTube are the heavyweights of social media – and for good reason. They each have their target market in which businesses desperately want to get a piece of. Everywhere you go, you see and hear of these three platforms more than any other platform. So it’s no wonder they’re the most recommended and used platforms in the social media industry.

But are they right for every business? Have we elevated these platforms to the point in which now if a business isn’t apart of them, they feel as if they’re not doing justice to their social media strategy?

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10 Better Ideas Than Looking at a Top 10 List for Advice

by Andrew Hanelly · January 10, 2012

Top 10 lists are like new year’s resolutions. They seem great at first, but they quickly make you feel bored, hopeless, and like you’ve wasted your time.

And that’s usually because they are filled with things you know you should do but can’t commit to doing. They’re too aspirational. Too shoot-for-the-moon-y.

Which is why I’ve kept this one bare-bones, tactical, and hopefully useful for you beyond the 4 days it typically takes us to crash and burn through our empty new year promises.

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5 Little Wishes To Revolutionize Social Media In 2012

by Mark Ivey · January 6, 2012

In many ways, 2011 was a fulfilling one for social media marketers/managers. Many companies finally “get it”-they acknowledge that social media is real and it’s not going away. The main social media platforms, led by Facebook, continued to grow. Twitter didn’t explode. Google launched Google+. Social content became a very big deal for marketers, and so on.

These are all important. But somehow it feels like we fell short, sort of like we marched to the 50 yard line of the big game and stalled. Some companies kept running the same plays, hoping for different results. Others tried Hail Mary passes.

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7 Ways Marketing HAS Changed (And It’s Not Just The Tools)

by Ilana Rabinowitz · December 22, 2011

I keep hearing about how the rules of marketing haven’t changed —- we’re just using new tools. I think that’s hogwash. Marketing has changed in profound ways.

First of all, it’s no small matter that the tools have changed. When we started using the phone instead of the letter, or mobile phone instead of the land line, our lives changed in significant ways. New communication tools have meant lost industries and jobs as well as new opportunities. The same is and will be true in marketing so we should not deny the major changes that face us.

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Why Businesses Struggle With Social Media … And What To Do About It

by Jason Falls · December 20, 2011

Social media marketing is not easy. At its core, you’re trying to market to audiences that broadly do not wish to be marketed to. While there are exceptions, and mainstream consumers aren’t as fervent about getting rid of advertising messages in their precious social spaces as the echo chamber, you’re still pushing a boulder up hill.

People don’t go to Facebook looking for commerce or brands. They go there looking for their friend’s latest update on her kids or a family member’s update on his job search. They go there to play silly games and waste time.

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A Business Can’t Be Social

by Ilana Rabinowitz · December 1, 2011

A business is a legal entity. Only the individual people within the business can engage in social media. That’s why, several weeks ago, I wrote about the major shift in thinking and behavior needed for a business to be successful in social media.

I’d like to take a deeper look into one of those areas: hiring and training everyone in the organization in the age of social media.

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Evolving Social Media Marketing to Social Business

by Jason Falls · November 21, 2011

Editor’s Note: Today’s post is a guest post from Jordan Viator Slabaugh, Director of Social Media at Spredfast, a social media management solution provider and SME client.

Businesses small and large have worked to wrap their heads around using social media to aid in marketing efforts for years now. What began as interactive and “new media” tactics quickly transformed into true social capabilities companies can pull out of their arsenal of marketing plans, tools and tactics. And until recently, most planning and execution of social media lived in Marketing and Communications departments.

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