Posts tagged as:

Social Media Marketing

Want to Dominate Social Media Marketing?

by Kyle Lacy · May 24, 2013

Consumers are more active on social media than ever before, and not surprisingly, many marketers are struggling to keep up. It seems that, with an ever-evolving sea of data and technology, marketers don’t know where to start. Marketers are told what they need to do, but no one’s telling them WHY these tactics are important or HOW to execute a campaign around them. The WHY is just as important as the WHAT and WHERE.

In order to dominate, we have to remember the basics of social media marketing and management. So let’s get back to the basics:

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How to offer your ecommerce customers more paths to temptation

by Nichole Kelly · May 8, 2013

Editor’s Note: Today’s post comes all the way from the UK via our friend, Michael Truby, Outreach Executive for Oxford based SEO company SEOptimise.

As a marketer striving to make your mark in this competitive world, you’re probably constantly looking for solutions to help you devise the most innovative marketing program.  One that is also quick, has greater reach, and lowers cost would make great business sense too.  As such, using the web to reach customers has become central to modern marketing. Within this online world, email marketing and more recently social media are two tools that have emerged as ones wielding considerable power and influence over customers.

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Coke’s sugar-coated ‘commitment’

by Doug Kessler · March 7, 2013

Sometimes I’m ashamed to be a marketer. Most days, I believe in what I do and I’m proud of it.

Marketing helps businesses grow. And it helps great businesses – ones that provide real value to their customers – grow even faster. Social media is a powerful new tool for this kind of marketing.

But then there’s the other side of marketing. And social media is helping that side spread its messages, too. Today, I turned the page of my daily Guardian and saw a full-page ad from Coke.

Here’s the unedited copy:

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8 comments

Can You Get ROI From Simple Words on Twitter?

by Nichole Kelly · January 25, 2013

The amount of information available today is unprecedented, and it only continues to grow. In October 2012, Twitter processed over half a billion tweets a day—up from a paltry 200 million a day in 2011 and an embarrassing 50 million a day in 2010.

These days, social media is an extension of our consciousness.  When making social media updates, we’re not carefully composing eloquent thoughts and putting them through an editorial process before publishing.

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Are You Marketing Your Marketing?

by Jason Falls · January 21, 2013

No doubt you’ve heard the pithy quote from Jay Baer that in order to be ultimately successful with your social media marketing, you have to, “Market your marketing.” The simple explanation is that after you’ve concerted, built and launched your product or campaign, your work is only beginning. For then is when you market your marketing!

Or, to put it somewhat differently, the social media world is not one of, “If you build it, they will come.” It’s a world where you have to build it, then tell everyone in the world about it a dozen times, then some of them will come.

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The Secret Sauce Of A Great Blog Post

by Ilana Rabinowitz · January 17, 2013

People are wired to connect.  Neuroscientists have discovered that there is a part of our brains in the prefrontal cortex that helps us tune into other people, making the connections that are necessary to create relationships that help us survive.

How does this little bit of neuroscience have anything to do with blogging?  Because the most successful blog posts are those where the writer has tuned into something that the reader is experiencing.  This affects that part of the brain, generating an emotional connection with the reader.

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22 comments

The Most Important Marketing Tool You Probably Aren’t Using

by Ilana Rabinowitz · December 20, 2012

Before social media taught us we had to sound human, we could talk to everyone in the same generic business-speak to everyone. Now, people have come to expect businesses to speak to them in a more personal way and to be more relevant.  Personas allow you to do that.

Personas will determine the content, tone and language that you use when communicating. To better understand how important this is, imagine yourself at a family holiday party.  You would not discuss the same topics or use the same kind of language with your grandmother who loves to garden, your college-age nephew who is fascinated with politics, or your sister, who’s an executive at a software company.

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All Positive All the Time is Positively Boring

by Barry Feldman · December 12, 2012

 

Disclaimer #1: I love The Beatles. I’ve worn out every album.
Disclaimer #2: I love the Stones too. I’ve worn out the first 75 albums or so.

If you sent me to a desert island with only one of these bands’ platters, I’d pack The Beatles discography (and my luggage fees would surely be lower).

Love is all you need

The Beatles: Good Day Sunshine… Sun King… Here Comes the Sun… “Take a sad song and make it better.” Peace. Love. The Beatles may have alluded to darker themes every now and then, but you have to admit they had a fairly sunny disposition.

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If You Don’t Treat Social Media Like Sex, You’re Doing it Wrong.

by Barry Feldman · December 5, 2012

I was at church when I got the idea for this article. It’s not as twisted as it may sound. You see, my wife and I went to hear psychologist, leadership consultant, and best-selling author Dr. Henry Cloud lead a marriage seminar. On day two, at about half past the second cup of coffee, we got into sex. The good doctor told us we need to have intercourse. Then he told us the definition of the word.

in·ter·course [in-ter-kawrs, -kohrs]
noun — interchange of thoughts, feelings, etc.

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