Posts tagged as:

Social Media Marketing

Is Ego Coming Between the Value You Could Offer Your Audience?

by · July 30, 2014

In the post “Is your ego driving your social presence”, I asked how often you promote yourself or your brand as an indicator of whether or not ego is driving your presence. This is a pretty big topic that really needed its own conversation because we’ve all been self-promotional in social channels. So I thought it was a good time to dive deeper and get to the heart of self-promotion so we could analyze value versus ego, when to share, when not to share, and how to know if it was really about you or about your audience.

First, it’s important to have a discussion about self-promotion and why we do it. The reality for many of us is that we have social presences for our brands and ourselves because we wanted another distribution channel to drive traffic to something. It could be our blog, our products, our website, or some other web property. After all, that was the promise of social from the beginning, right? And the only way we can actually deliver on that promise is to promote things that will drive that traffic.

Is self-promotion all bad? That’s definitely up for debate. The only way we can have a healthy debate on the topic is to take a deep look at how much value we really provide to our audience when we self-promote.

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An Apology To Brands On Behalf Of Social Media Experts Everywhere

by · April 14, 2014

They don’t all know it yet, but social media experts, promoters, advocates and douchebags everywhere owe brands an apology. Granted, we were well intended when this whole thing started. We thought we were doing you right. In many cases we were. But as time went on and the industry matured, some of us saw the *slight* error of our ways.

It seems that brands have been mistaken about how human they can be. They’ve been convinced, by us, that they too can earn a never-ending stream of comments and likes and re-tweets and shares and thumbs up and so on. They too can just sit and write a little Tweet or Facebook post or blog entry and, for absolutely no more money or effort have hundreds or thousands of people see, read, react, respond and refer.

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The Social Median: Balancing Aggressive and Passive Online Marketing

by · April 9, 2014

As social media continues to take the marketing world by storm, specific strategies have begun to emerge and the marketing world is starting to take note. It’s true that most companies these days establish their presence on social media and other facets of the online world; it’s a rarity for companies to shy away from it. But they don’t all utilize the same techniques, which explains why some business owners and corporations put more weight on it as a marketing strategy than others.

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Marketers: Put Down the Fire Hose!

by · April 3, 2014

I recently attended a training session on effective messaging, led by Oratium, a team dedicated to improving communication. (Disclaimer: I am not affiliated with Oratium, nor will I receive any compensation for this post.) The two-day event left me with a lot of great information, but what really resonated with me, and I hope will stick with you is: stop fire hosing. Stick to key messages and communicate them in a way that your audience will receive them.

As marketers, we have so much information we want to share, but to be effective we need to stop blasting a bunch of information at people in hopes of something sticking (preferably the most important point).

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Social Media Is For Everyone…

by · March 19, 2014

Social networking can be pretty great for your business. It lets you communicate with your potential clients, build your brand image, and it shows you’re really cracking at keeping up with all that modern technology lark. It’s definitely something like that at least.

The problem is that there’s not just one or two social media channels which you can turn to in your hour of need, but a whole heap. They don’t all do the same thing, even though they might share similar features, and just because one is more widely adopted than another doesn’t mean that that should be how you decide. According to Wikipedia’s fairly extensive list, there’s more than 300 active social networking sites – and you can be pretty sure that that isn’t exhaustive.

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5 Ways to Increase Your Brand’s Exposure on Social Media

by · February 28, 2014

Because of social media, you have more options for your marketing budget than ever before. This is a double-edged sword, however; while this plethora of choices gives you more opportunities to connect with your existing clients and draw in new business, it can also be difficult to prioritize your time and money.

However, no matter what strategy you ultimately choose, there are five things that should definitely be in the conversation.

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5 Ways To Optimize Your Website For Pinterest Marketing

by · February 25, 2014

Pinterest may only be three years old, but it is already getting 2.5 billion page views from 70 million users and drives more referral traffic than Twitter, Linkedin, Facebook and Google+ combined! As a result, Pinterest can be a great source of inbound traffic for your site, blog or ecommerce store, but that doesn’t mean you need to actively spend several hours per week to acquire this traffic.

In this article, we will look at five tweaks that will optimize your website for Pinterest, help your existing visitors share your site’s images or infographics, and reduce the time it takes you to get new content onto Pinterest.

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The Most Important Rule of Branding

by · February 21, 2014

What can zombies teach us about defending our brand? A lot, actually.

Maybe you think a having a strong understanding of your brand is enough – but it’s not. There’s a huge difference between what you want your brand to be and what it actually is. And you don’t get to decide that – your customers do.

But even understanding that difference isn’t enough. No, you have to figure out what your brand, and only your brand, delivers to the marketplace. Because without that secure base? Your brand is… the walking dead.

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The Lie of Content Marketing

by · February 14, 2014

At the heart of content marketing—at least most of it—is an insidious lie, and one most of us aren’t even aware of. Why? Because we’re lying to ourselves. We give lip service to abandoning the “old ways” of firing messages at customers. We cloak ourselves in metaphors of gentle fishermen patiently waiting for customers to bite, or of farmers gently planting seeds. But guess what? We still think we—brands—are in control.

But we’re not. And we never have been.

Read on…

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