Social Media Marketing

The Most Important Thing In Your Marketing

by Jason Falls · February 13, 2012

We’re in the stretch run before Explore Dallas-Fort Worth on Friday. And over the past month or so we’ve interviewed several of the speakers who will share their knowledge and expertise with the audience in Dallas. But there’s one speaker I haven’t been able to interview: Me.

I’ll present a new talk on Friday at Explore, one that I’ve been working on for a bit now. It’s focused on the most important thing in your marketing. Sure, we’ll have a day full of awesome advice on listening, engagement, strategy, measurement, optimization and more. And yes, all those facets of your marketing are important. But none of them are the most important thing.

7 comments

Can Big Brands Go Local?

by Jason Falls · January 25, 2012

I’ve argued recently that we are entering the Age of Relevancy in Marketing. The more relevant your message is, delivered to the more relevant audience at the more relevant time and in the more relevant place, the better your marketing will be. One critical element of that Relevancy Bullseye is location. Local is better because local is more relevant.

But corporations and brands struggle with local. It’s hard to sit at corporate headquarters and be connected on a 1:1 basis with every single customer, worldwide. It’s not just hard, it’s impossible. Or is it?

4 comments

10 Better Ideas Than Looking at a Top 10 List for Advice

by Andrew Hanelly · January 10, 2012

Top 10 lists are like new year’s resolutions. They seem great at first, but they quickly make you feel bored, hopeless, and like you’ve wasted your time.

And that’s usually because they are filled with things you know you should do but can’t commit to doing. They’re too aspirational. Too shoot-for-the-moon-y.

Which is why I’ve kept this one bare-bones, tactical, and hopefully useful for you beyond the 4 days it typically takes us to crash and burn through our empty new year promises.

4 comments

7 Ways Marketing HAS Changed (And It’s Not Just The Tools)

by Ilana Rabinowitz · December 22, 2011

I keep hearing about how the rules of marketing haven’t changed —- we’re just using new tools. I think that’s hogwash. Marketing has changed in profound ways.

First of all, it’s no small matter that the tools have changed. When we started using the phone instead of the letter, or mobile phone instead of the land line, our lives changed in significant ways. New communication tools have meant lost industries and jobs as well as new opportunities. The same is and will be true in marketing so we should not deny the major changes that face us.

10 comments

Mastering Social Media Marketing Outside of Social Networks

by Jason Falls · December 9, 2011

Editor’s Note: Today’s post is a guest contribution from Kipp Bodnar, a friend and inbound marketing strategist at HubSpot.

What do you think when someone says social media? Facebook? Twitter? LinkedIn? These are all valuable communities and platforms. The big mistake many marketers make when looking to drive business results from these communities is focusing only on the interactions that occur inside the walls of each network, instead of also leveraging social media’s potential on their own website, too.

12 comments

A Business Can’t Be Social

by Ilana Rabinowitz · December 1, 2011

A business is a legal entity. Only the individual people within the business can engage in social media. That’s why, several weeks ago, I wrote about the major shift in thinking and behavior needed for a business to be successful in social media.

I’d like to take a deeper look into one of those areas: hiring and training everyone in the organization in the age of social media.

23 comments

← Previous Entries

Next Entries →