Social Media Measurement

Understanding the ROI of Social Media

by Jason Falls · February 1, 2012

It’s the question that social media evangelists, speakers, consultants and practitioners begrudgingly have to answer. Sometimes, they have to or their jobs are in jeopardy. What is the ROI of social media. While I have my own perspective on that, there are many ideas and opinions on the issue. Part of what we plan to provide with our Explore events this year is a better understanding of the ROI question for all who attend.

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Benchmarking Your Social Performance

by Jason Falls · January 30, 2012

Editor’s Note: The following is a guest post from Tristan Handy from Argyle Social, a service SME uses and a company that sponsors our events. But I think you’ll agree, disclosures aside, it’s awesomeness.

You’ve spent all year writing and sharing great content. And from time to time, you check to see how your posts perform. But when you look at that report—whether it’s in bit.ly, Google Analytics, or your social media management tool of choice—how do you interpret it? Is 100 clicks good? Is 1,000 clicks good?

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10 Better Ideas Than Looking at a Top 10 List for Advice

by Andrew Hanelly · January 10, 2012

Top 10 lists are like new year’s resolutions. They seem great at first, but they quickly make you feel bored, hopeless, and like you’ve wasted your time.

And that’s usually because they are filled with things you know you should do but can’t commit to doing. They’re too aspirational. Too shoot-for-the-moon-y.

Which is why I’ve kept this one bare-bones, tactical, and hopefully useful for you beyond the 4 days it typically takes us to crash and burn through our empty new year promises.

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Super Charge Your Social Media With HootSuite And Google Analytics

by Nichole Kelly · December 28, 2011

In March, HootSuite announced their release of Social Analytics which combines the power of HootSuite’s ow.ly statistics with Google Analytics, Facebook Insights and more. They already boast an easy-to-use interface for managing social media channels, and now HootSuite Pro users have an expanded social reporting dashboard that is providing best-in-class reporting options starting at $5.99 per month.

What HootSuite Pro Does Well

One-Click Report Creation

The social reporting dashboard allows users to set up a variety of automated reports including Ow.ly stats, Facebook Insights, and Google Analytics. They have made it fairly easy to create reports by providing templates and a system of widgets that allow you to quickly drag and drop reporting elements onto your dashboard.

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Lessons Learned from a Twitter Robot

by Andrew Hanelly · August 9, 2011

A robot didn’t write this post.

But if technology continues at the current pace, a future with bot-authored posts may not be too far off on the horizon.

Depressing? Definitely. Crazy? Maybe not. Automation is alive and well in the world of social media and the debate rages on whether social media automation defeats the purpose of social media altogether.

An oversimplified summary of the argument: (Some) people advocate for the humanization of brands while (some) brands automate their advocacy toward people.

In the battle of automation versus humanization there’s no clear hero and no clear villain. (It can be as confusing and frustrating as that sentence above was to read).

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6 Components of a Successful Digital Marketing Audit

by Mark Smiciklas · June 22, 2011

As digital communication continues to explode more organizations are recognizing its importance within the marketing mix. In order to develop strategy and allocate resources business leaders need to understand the effectiveness of their existing digital initiatives. A great way to do this is to conduct a digital audit – a study of your brand’s digital presence (on its own and in relation to your competitor set) across six key areas: Reach, Architecture, Content, Conversion, Integration and Measurement.

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Killer Topics, Fellow Voices On This Week’s BeanCast

by Jason Falls · June 6, 2011

This week’s edition of the popular marketing and technology podcast The BeanCast is a dandy. I was honored to be asked to join in the discussion on a variety of awesome tech and marketing topics by host Bob Knorpp. The show also featured three other stellar marketing minds. My buddy John Wall of Ronin Marketeer and Marketing Over Coffee, Partners + Napier copywriter and contributor for both AdPulp and Talent Zoo Dan Goldgeier and Spyder Trap Marketing president Mike Rynchek.