Social Media Measurement

Measuring social media success is an art. Revenue can't be the main criteria of success and you can't evaluate it in the short term.

Marketers need to separate our ability to measure ROI from our personal views on whether or not we should measure social media ROI to be successful.

Nichole Kelly offers ideas on why marketers struggle with knowing the ROI of social media and offers ideas on how they can become enlightened on the value of the medium.

Tristan Handy uses benchmarking to show another metric for reporting social media success.

A bare-bones, tactical look at where to get digital marketing insights other than in those lists we all love to hate.

Do you want to boost your social media efforts? Are you looking for an easy way to measure results that doesn’t cost an arm and a leg? This post will take a look at HootSuite’s Social Analytics and show you whether or not it is worth the investment.