2011 Trending Topic: Social Media ROI
Did you get a larger social media budget for 2011? Are you being pressured to...
Social Media Measurement
Nichole Kelly How To Build Social Media Awareness Into Your Website
An old man is approached by a traveler. He’s asked how to get to Dublin....
Jeff Larche ValueVine Brings Location-Based, Review Site Analytics To Franchise Tool
Seattle-based ValueVine, a social media management solution for franchise and multiple-location businesses, this morning launched...
Jason Falls Case Study: Social Media Customers Are More Valuable Customers
Too many companies looking for proof that social media marketing works tend to look at...
Tracking The Elusive Influential
Sorry, Malcolm. You’re still on the hot seat. I was initially planning to call this An...
How Many People Actually Consume Your Content?
How do you measure the number of people your digital marketing efforts reach? More specifically...
When is 31 flavors more than 11.5 million?
A while back I read a great post by web analytics master Avinash Kaushik. He...
Heather Rast Can Content Scale Using Automation?
StatSheet serves up automated reports of sporting events written, in standard journalistic prose, completely by...
PAVE-ing A Way For Refined Social Media Measurement
Editor’s Note: The following is a guest post from Joel Gn, a Singapore-based communications associate...
Are You Playing The Social Media Game To Win?
I’ve developed an addiction to a silly iPhone game called Block-Off. It’s one of those...
The Illusion of Accountability
This may sound slightly ironic, coming from me, but I think sometimes we fall a...
Tom Webster On Influence
I don’t watch a ton of TV, but I do have a few favorite shows....