Social Media Metrics

Understanding the ROI of Social Media

by Jason Falls · February 1, 2012

It’s the question that social media evangelists, speakers, consultants and practitioners begrudgingly have to answer. Sometimes, they have to or their jobs are in jeopardy. What is the ROI of social media. While I have my own perspective on that, there are many ideas and opinions on the issue. Part of what we plan to provide with our Explore events this year is a better understanding of the ROI question for all who attend.

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Benchmarking Your Social Performance

by Jason Falls · January 30, 2012

Editor’s Note: The following is a guest post from Tristan Handy from Argyle Social, a service SME uses and a company that sponsors our events. But I think you’ll agree, disclosures aside, it’s awesomeness.

You’ve spent all year writing and sharing great content. And from time to time, you check to see how your posts perform. But when you look at that report—whether it’s in bit.ly, Google Analytics, or your social media management tool of choice—how do you interpret it? Is 100 clicks good? Is 1,000 clicks good?

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Super Charge Your Social Media With HootSuite And Google Analytics

by Nichole Kelly · December 28, 2011

In March, HootSuite announced their release of Social Analytics which combines the power of HootSuite’s ow.ly statistics with Google Analytics, Facebook Insights and more. They already boast an easy-to-use interface for managing social media channels, and now HootSuite Pro users have an expanded social reporting dashboard that is providing best-in-class reporting options starting at $5.99 per month.

What HootSuite Pro Does Well

One-Click Report Creation

The social reporting dashboard allows users to set up a variety of automated reports including Ow.ly stats, Facebook Insights, and Google Analytics. They have made it fairly easy to create reports by providing templates and a system of widgets that allow you to quickly drag and drop reporting elements onto your dashboard.

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HootSuite Releases Social Media Measurement White Paper

by Jason Falls · May 16, 2011

We are always excited when one of our team members does something awesome. Nichole Kelly, one of SME’s regular contributors and a social media measurement consultant, worked with HootSuite recently to create a white paper for them called, “An Introduction to Social Media Measurement.”

It’s the first in a series of white papers Kelly is working on. In her typical, Full Frontal ROI style, Nichole cuts through the clutter of retweets and follower counts and focuses on measuring social media marketing efforts with financial goals and objectives in mind. The HootSuite paper includes how-to documents on getting metrics from its new Custom Social Analytics Reporting feature.

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How To Build Social Media Awareness Into Your Website

by Jeff Larche · March 9, 2011

An old man is approached by a traveler. He’s asked how to get to Dublin. The old man replies: “I sure wouldn’t start from here.” As a web analyst I’m occasionally tempted to use that line. It happens when I’m brought into a project long after a site is launched and I’m asked to report on user behavior the site just wasn’t built to measure.

Increasingly the metrics requested are of user engagement, related to social media conversations surround the site content. If my client is lucky I’m able retrofit a solution, but it’s always best to plan for these from the start. Here’s how. I’ve drafted a short list of considerations for you as you prepare for your next site or site redesign.

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Spring Book Reviews: Four For Your List

by Jason Falls · February 18, 2011

It’s that time again. When the stack of books I’ve been asked to review gets so high, I feel bad about not taking a few off the top. So I’ve put together another video review of four books I think are worth your time and effort for this spring. Each has some application to the social media marketing and online communications world.