social media metrics
by Jason Falls">Jason Falls
May 14, 2012
While the measures of success are more easily quantifiable in the digital marketing world, it's harder for brands to be satisfied with them.
by Jason Falls">Jason Falls
April 19, 2012
In this guest post, Seth Grimes discusses the issues surrounding "sentiment" among social media users and how to address tool and measurement problems.
by Nichole Kelly">Nichole Kelly
February 7, 2012
Marketers need to separate our ability to measure ROI from our personal views on whether or not we should measure social media ROI to be successful.
by Jason Falls">Jason Falls
February 1, 2012
Nichole Kelly offers ideas on why marketers struggle with knowing the ROI of social media and offers ideas on how they can become enlightened on the value of the medium.
by Jason Falls">Jason Falls
January 30, 2012
Tristan Handy uses benchmarking to show another metric for reporting social media success.
by Nichole Kelly">Nichole Kelly
December 28, 2011
Do you want to boost your social media efforts? Are you looking for an easy way to measure results that doesn’t cost an arm and a leg? This post will take a look at HootSuite’s Social Analytics and show you whether or not it is worth the investment.
by Jason Falls">Jason Falls |
June 6, 2011
by Jason Falls">Jason Falls |
May 16, 2011
by Jason Falls">Jason Falls |
March 21, 2011
by Jeff Larche">Jeff Larche |
March 9, 2011
by Jason Falls">Jason Falls |
February 18, 2011
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