Posts tagged as:

social media mistakes

Is Ego Coming Between the Value You Could Offer Your Audience?

by · July 30, 2014

In the post “Is your ego driving your social presence”, I asked how often you promote yourself or your brand as an indicator of whether or not ego is driving your presence. This is a pretty big topic that really needed its own conversation because we’ve all been self-promotional in social channels. So I thought it was a good time to dive deeper and get to the heart of self-promotion so we could analyze value versus ego, when to share, when not to share, and how to know if it was really about you or about your audience.

First, it’s important to have a discussion about self-promotion and why we do it. The reality for many of us is that we have social presences for our brands and ourselves because we wanted another distribution channel to drive traffic to something. It could be our blog, our products, our website, or some other web property. After all, that was the promise of social from the beginning, right? And the only way we can actually deliver on that promise is to promote things that will drive that traffic.

Is self-promotion all bad? That’s definitely up for debate. The only way we can have a healthy debate on the topic is to take a deep look at how much value we really provide to our audience when we self-promote.

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A leader in thought does not make you a thought leader

by · July 29, 2014

In the post “Is your ego driving your social presence”), I asked how often you focus on being a thought leader as an indicator of whether or not ego is driving your presence. This is a pretty big topic that likely will bring up mixed feelings, so I wanted to take some time to really open the conversation about whether or not thought leadership means ego is driving your social presence.

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Is Your Ego What’s Really Driving Your Social Presence?

by · July 28, 2014

Have you ever stopped to think about why you’ve developed a social presence for yourself? I mean really stopped and asked, why am I doing this? Is this for me? Or is this for them? Many of us would probably answer that we are there to serve others, but, as I look at the content that is being shared, it’s pretty clear that we’re really there to fuel our ego.

Unfortunately, brands are no different. We all jumped on the social wagon without a clear purpose and mission, and if we really looked deeper, we’d see it was a whole bunch of ego that led to a game of ego back-patting. You share our content; we’ll share yours. You follow me; we’ll follow you. I’ll make you the hero of our content because we are so much more superior than you, piddly follower.

Whether you are a brand or an individual with a social presence, there are some tough questions we need to ask ourselves.

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Top Social Media Mistakes, According to the Experts

by · February 1, 2013

Nearly 90% of U.S. companies are using social media, according to eMarketer. Clearly, we’ve come a long way since the days when businesses debated if they should be participating in social media. Now, it’s about how businesses are using social and whether those efforts are effective.

There is no dearth of advice on best-practices in social media. For marketers, this generous supply of tips can be overwhelming and even contradictory. Therefore, it’s not surprising that many brands on social networks make mistakes that result in low community following, sub-par engagement levels, and customer alienation.

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Have We Grown Weary Of Brand Attacks?

by · October 31, 2011

The dust has settled from the Ragu Hates Dads incident from a few weeks back. I’m sure it could have been worse had C.C. Chapman not been resolved to just shrug it off. Several others chapped by the incident, including me, voiced some lingering concerns, but all-in-all it wasn’t an overly egregious violation of consumer trust. Just a minor wrinkling of the nose in the grand scheme of things.

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