Social Media Monitoring

Approaching Social Media Monitoring With Purpose

by Jason Falls · January 19, 2012

Social media monitoring is perhaps one of the most widely known and used social technologies among businesses large and small. Whether using free tools like Google Alerts and SocialMention.com or paid solutions like uberVu, Radian6, Sysomos or others, it seems listening as the most important function of a business’s efforts in social media has been successfully ground into our collective conscience. At least to those of us determined to implement good social media marketing strategies.

But social media monitoring is often thought of and implemented as a reactionary practice. Find the keyword mentions, then respond. Done. Smart companies know, however, that using social media monitoring as a proactive, business driver, can make the difference between being successful with your social media efforts and not.

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Altimeter Report On Social Media Management Systems Will Help Your Brand

by Jason Falls · January 5, 2012

Altimeter Group‘s newest research report, “A Strategy for Managing Social Media Proliferation,” labeled as a “Buyer’s Guide,” is out and offers a deep look at social media management systems and how brands are using them. The report, which is free and available for download on Altimeter’s website but is also embedded below, is the first deep dive into the SMMS space which grows increasingly confusing and crowded. This report, authored by Jeremiah Owyang, will help brands better understand what is available and what platforms they should consider based on their strategic goals for social media activity. (Disclosure: I was interviewed and am included in the research for this report.)

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How To Approach Different Cultures With Social Media Marketing

by Jason Falls · August 25, 2011

Editor’s Note: This is a guest post by Christian Arno, founder of the professional translation agency Lingo24.

In the seven short years since Facebook was launched, social media sites have become a ubiquitous and all-pervading phenomenon. The social aspects of such sites are clearly important, but they’re also increasingly being used for marketing and other business purposes.

The global nature of the internet means social media sites give you the potential to reach out and make connections worldwide. Whether you’re pushing a business, a blog or anything else, new networks and markets are theoretically just a mouse-click away. In reality, there’s a little more to think about when it comes to approaching different cultures via social media.

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Do Social Media Monitoring Services Leave Brands Blind?

by Jason Falls · August 17, 2011

Valuevine released a study today that indicates keyword based social media monitoring platforms may leave as much as 82 percent of the online content about a brand out of the data it reports back to brands. The information was collected by analyzing what CEO Neil Crist told me was “following best practices” for keyword-based social media monitoring solutions like Radian6, Sysomos and the like, and comparing it to the data his tool collects from location- and local-focused check-in, ratings and review sites.

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2011 Trending Topic: Social Media ROI

by Nichole Kelly · April 21, 2011

Did you get a larger social media budget for 2011? Are you being pressured to deliver ROI from your new budget? As the buzz around social media finally made it to executive’s ears their willingness to open the proverbial purse strings loosened, but it came at a price that many marketers were unprepared for … accountability.

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Customer Service Goes Social With Groubal

by Heather Rast · February 11, 2011

There’s little question customer satisfaction and loyalty are inextricably intertwined. In our value-conscious, post-recession world, maintaining good relationships with existing customers is a business imperative for companies which hope to hold a measure of protection against price-driven competitive strategies.

We consumers may have high expectations, but we readily reward companies which hit the mark. Conversely, we often revile those which miss it. And why not? We’re talking about our hard-earned money here.

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