Social Media Monitoring

Can Content Scale Using Automation?

by Jason Falls · November 29, 2010

StatSheet serves up automated reports of sporting events written, in standard journalistic prose, completely by computers. The sports statistics company in Durham, N.C., produces content pages for all 345 NCAA Division I men’s basketball teams and pumps game recaps and similar content composed by the site’s software which uses the box scores and raw data to fuel its stories.

Never mind that I was a sports journalist and publicity professional for 12 years and this software nearly commoditizes what I once called my profession. What this software does is gives us a peek into the possibilities of content based on data. Bear with me, here. This will make sense in a moment.

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Sysomos Offers Facebook Page Monitoring Solution

by Jason Falls · November 17, 2010

Sysomos unveiled a new add-on to its social media monitoring platform, this one a feature called Facebook Page Central. The company is billing it as a Facebook Page Management tool. While a matter of semantics, it’s actually a monitoring and workflow solution customized for your company’s Fan page. Useful, but very much a reactive solution, not proactive.

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Social Media Monitoring and the “Likely Voter” Model

by Tom Webster · November 2, 2010

This is not a political post, but as I write this, I am on a plane headed to our election headquarters, as my company prepares to conduct the National Election Exit Polls on behalf of the major news networks. While this is an enormously complex effort, one thing we don’t have to worry about is predicting whether or not you actually voted. After all, if you are interviewed leaving your voting precinct, you just voted.

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Will Social Media Make You Ignore Your Customers?

by Jason Falls · October 9, 2010

Editor’s Note: The following is a guest post from Ilana Rabinowitz, Vice-President of Marketing for Lion Brand Yarn Company.

Last week on Twitter, Christopher Penn asked a good question, “How often to do you talk to your customers?” The short answer is “virtually all the time.” When you are developing new products, hiring people, or designing a website, if you aren’t at least talking to your customers in your head, there really is no point. Along comes social media and that requirement increases exponentially with very public results.

: Image via Wikipedia

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Viralheat Makes More Social Media Monitoring Free

by Jason Falls · August 25, 2010

In February, we talked about social media monitoring newcomer Viralheat and how they were lowering the barrier to entry for social media monitoring by offering quality results at lower-than-typical prices. Now the rising start-up is doing even more to shake up the monitoring landscape by offering a top layer of monitoring results through its Charts feature to anyone … for free.

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The Paradox Of Social Media Tools

by Jason Falls · August 16, 2010

For the better part of the last five years, companies, agencies, consultants and managers have been sifting through all sorts of different platforms, softwares and programs, looking for that one social media tool that will solve their company’s or client’s problem. I have personally wasted about 57 aggregate days of my life sitting through hour-long demos on everything from Twitter clients to social media monitoring platforms and CRM solutions to WordPress plugins.

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Trackur White Labels Ultimate Package

by Jason Falls · June 14, 2010

Social media monitoring firm Trackur has revamped its website and package offerings and now offers complete white-labeling, custom domain names and direct client logins with their Ultimate platform. The changes were announced yesterday on Trackur’s blog by CEO Andy Beal. While several other platforms do allow for white-labeling, especially if you’re willing to pay them a boat-load of money, Trackur’s Ultimate package is just $297 per month for those signing up before June 30. It jumps to $377 per month afterwards.

What this means is now ad agencies don’t have to spend a wad of money to claim they offer social media monitoring themselves. Rejoice!

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ListenLogic Offers Market Research, Monitoring Hybrid

by Jason Falls · June 4, 2010

I’ve had a series of conversations with a market research and social media monitoring solution called ListenLogic recently. Before I could get around to writing a lengthy post about what they offer, I ran into Vincent Schiavone, ListenLogic’s founder, at Social Media Plus in Philadelphia. So we sat down for a chat for SME-TV.

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