Social Media Monitoring

Sysomos announced this morning that it now integrates Google+ into its platform, becoming the first social media monitoring platform to integrate the newest of the big social networks. The Sysomos MAP product now monitors Google+...read more

Last month I paid a visit to Dreamforce, the user conference for Salesforce.com, in San Francisco. As you may know, Salesforce.com recently acquired Radian6, one of the leading social media monitoring platforms. This was the...read more

Editor’s Note: This is a guest post by Christian Arno, founder of the professional translation agency Lingo24.  In the seven short years since Facebook was launched, social media sites have become a ubiquitous and all-pervading...read more

Valuevine released a study today that indicates keyword based social media monitoring platforms may leave as much as 82 percent of the online content about a brand out of the data it reports back to...read more

Did you get a larger social media budget for 2011? Are you being pressured to deliver ROI from your new budget? As the buzz around social media finally made it to executive’s ears their willingness...read more

There’s little question customer satisfaction and loyalty are inextricably intertwined. In our value-conscious, post-recession world, maintaining good relationships with existing customers is a business imperative for companies which hope to hold a measure of protection...read more