social media optimization

Jason Falls

The more time I spend with clients analyzing their needs and making recommendations in the Internet marketing realm, the more I’m convinced that search is of utmost importance. And no, it’s not because I’m an Owyang lemming and he said so. It’s because ranking high in search is the ultimate reason I wind up giving for almost every recommendation I make. Whether it’s participating in social media, rebuilding a client’s website in a certain content management system or pushing for lighter motion techniques in lieu of the irrelevant-to-search Flash-heavy designs, I normally end up with, “and it can boost your search engine results.”