Posts tagged as:

social media philosophy

Sharing Is The Cornerstone Of Social Media Success

by Jason Falls · October 19, 2010

I have a piece of paper enumerating my Twitter strategy tacked to the bulletin board in my office. When I tell people about it and report what the paper says, they laugh. My Twitter strategy is pretty simple: Share Good Shit.

But it’s more than a Twitter strategy, it is, in my mind, the fundamental essence of becoming a socially connected business or person. It answers the puritanical call-to-action from social media advocates past. Give to get. Provide value.

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Doing Social Media Well Means Not Going By The Book

by Jason Falls · September 14, 2010

Editor’s Note: The following is a guest post from Ilana Rabinowitz, Vice-President of Marketing for Lion Brand Yarn Company.

Social media consultants often suggest developing a unified “brand voice” and creating a rulebook about how to interact on social media.  This goes against two of the most basic criteria for success in social media: openness (transparency) and being yourself (authenticity).  The parentheses are the buzzwords often used with these concepts, that are a pet peeve of mine.

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Why Social Media Purists Won’t Last

by Jason Falls · November 23, 2009

I’ve always considered myself a bit of a purist when it comes to social media. I believe strongly that it’s more important to engage in conversations and build relationships with people, both as an individual and as a company or brand, than it is to come at them selling product. If you build relationships, the products will sell. Sure, it’s a longer build, but with it comes longer benefit.

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