Posts tagged as:

social media release

readMedia Makes Local Press Release Delivery Easy

by Jason Falls · March 1, 2010

Let’s get one thing straight about press releases: They are not the primary driver for good public relations. Words on paper does not a relationship make. They are, however, an important component to delivering information to those who wish to cover your organization, event or company. For most, local press releases — those sent to media outlets in a specific geographic boundary or target — are the lifeblood of publicity. The PR 2.0 world kinda forgot about that. Thankfully, readMedia has a solution that serves the local press release target, serves up web and social media-friendly release tools and helps clients appear in online news aggregators like Google News, all for a reasonable price.

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Discussing Digital Snippets, Social Media Release

by Jason Falls · March 13, 2008

The social media press release is one of my favorite topics. When Maggie Fox, Collin Douma and the crew at Social Media Group released Digital Snippets (TM) back in December, the SMPR became a frequently discussed topic again after a few months of dormancy. The end result of that flurry of interest has been the recent news that the International Association of Business Communicators (IABC) is leading the charges to try and standardize a format.

I met up with Maggie and Collin at South by Southwest (SXSW) last week to chat about Digital Snippets, SMPRs, the IABC and more.

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Word of Mouth Driven by Others

by Jason Falls · February 4, 2008

By Jason Falls and Geoff Livingston (Posted simultaneously on The Buzz Bin)The following chart from eMarketer.com shows a Burst Media survey indicating the best source for automotive information according to U.S. in-market internet users in December.

eMarketer’s automotive trust chart

The most trusted place? Websites that other than an automobile company’s site (and blog). Thirty-nine percent — much higher than even the 14 percent of friends and family — said they go to automotive websites to find out information about cars and trucks. Certainly Consumer Reports might be included in that array. Auto company websites came in fourth place at just over nine percent.

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Rebranding The Social Media Release

by Jason Falls · January 25, 2008

BrandingEncouraging the evolution of breakthroughs in technology, be it gadgets, processes or just theories, is what defines thought leadership. Maggie Fox and the Social Media Group have done just that with the recent launch of Digital Snippets, a progress milestone in the evolution of the social media press release (or just social media release) and newsroom. They should be applauded and thanked for doing so.

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New Version Of Social Media Release Lacks Essentials

by Jason Falls · January 22, 2008

Digital Snippets splash imageThe evolution of the social media release took another step this week with the unveiling of the Social Media Group’s Digital Snippets. The template (click here for the PDF) differs from the Todd Defren and Shift Communications’ industry standard in several ways, mostly in providing a basic content menu of items for the online user instead of the narrative, digital resource hybrid from Shift’s.

See their application of it with Ford Motor Company here.

The new version is being talked about by industry thought leaders like Geoff Livingston and Paul Gillin, among others, but no one seems to notice the void in what I’ve always considered one of the essential elements of the SMR: embracing context.

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Social Media Release Crux: When Time Prohibits Proper Approach

by Jason Falls · October 1, 2007

The crux of wading into the estuary between social media and public relations is that you want to play nice, but may not be perceived that way. At an advertising agency, the speed of business is more aptly described as business on speed. Still, clients want to connect with social media influencers.

You can’t put the cart before the horse.

Anyone wise to the methodology of social media outreach will tell you it’s about the dialog and relationship. But what happens when Monday morning brings you a new client who needs outreach done immediately to a market segment you haven’t yet had the opportunity to dialog with?

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