The social media press release is one of my favorite topics. When Maggie Fox, Collin Douma and the crew at Social Media Group released Digital Snippets (TM) back in December, the SMPR became a frequently discussed topic again after a few months of dormancy. The end result of that flurry of interest has been the [...]

By Jason Falls and Geoff Livingston (Posted simultaneously on The Buzz Bin)The following chart from eMarketer.com shows a Burst Media survey indicating the best source for automotive information according to U.S. in-market internet users in December.

The most trusted place? Websites that other than an automobile company’s site (and blog). Thirty-nine percent — much higher than [...]

Encouraging the evolution of breakthroughs in technology, be it gadgets, processes or just theories, is what defines thought leadership. Maggie Fox and the Social Media Group have done just that with the recent launch of Digital Snippets, a progress milestone in the evolution of the social media press release (or just social media release) and [...]

The evolution of the social media release took another step this week with the unveiling of the Social Media Group’s Digital Snippets. The template (click here for the PDF) differs from the Todd Defren and Shift Communications’ industry standard in several ways, mostly in providing a basic content menu of items for the online user [...]

The crux of wading into the estuary between social media and public relations is that you want to play nice, but may not be perceived that way. At an advertising agency, the speed of business is more aptly described as business on speed. Still, clients want to connect with social media influencers.
You can’t put the [...]