Posts tagged as:

social media research

Enterprise Social Media Decision-Makers Wanted

by · November 17, 2011

Altimeter Group is conducting another extensive research project around social media in the enterprise or large company. They asked if I would share that information with you in order to encourage you to participate if you fit the criteria they’re looking for. It’s important for social media decision-makers like yourself to participate in research like this because the aggregate knowledge helps move the entire industry forward.

And Altimeter Group is one of the few places that publishes their research openly without charging people thousands of dollars to see the survey results. So it’s a win-win.

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How To Pull Insights From Data

by · May 10, 2011

On Thursday I’ll lead a webinar for my friends at NetBase around the topic of research and pulling insights from data. It’s really kind of a fuzzy topic for me because while I know how to do it, I don’t know that I’ve ever tried to explain it to others. But moving through the ideas and trying to come up with some recommendations for folks has been a neat exercise.

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The Online Conversation: Burgers

by · March 14, 2011

I like cheeseburgers. While my typical flippant reference to affiliate relationships is silly and a fun way to disclose and make the FTC stay away from me, it’s true. But I got into a discussion with Lisa Joy Rosner at NetBase about the best burgers the other day. Then we both thought … NetBase is an online market research tool, let’s see what the web says about the best burger.

Because NetBase’s product, ConsumerBase, uses netnography and advanced language processing to pull insights and information out of online conversations, you can use it to drill down and find information (like preference, passion, buying intent and the like) that regular monitoring services don’t provide.

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Social Media Monitoring and the “Likely Voter” Model

by · November 2, 2010

This is not a political post, but as I write this, I am on a plane headed to our election headquarters, as my company prepares to conduct the National Election Exit Polls on behalf of the major news networks. While this is an enormously complex effort, one thing we don’t have to worry about is predicting whether or not you actually voted. After all, if you are interviewed leaving your voting precinct, you just voted.

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More Proof The Echo Chamber And Reality Aren’t Related

by · April 29, 2010

New research released today by Edison Research and Arbitron tracking three years of data and surveys related to Twitter use further solidifies the notion that the social media world is far different from reality. “Twitter Usage In America: 2010” shows that while 87 percent of Americans are aware of the microblogging site, only seven percent actually use it. For comparison’s sake, Facebook’s awareness rate is at 88 percent. Usage? 41 percent.

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Help Shape Social Media Research

by · November 10, 2009

Last month, Social Media Explorer’s first report, Customer Twervice: Exploring Best Practices and Case Studies In Customer Service Efforts Using Twitter, gave us a look at how many brands are turning to social media for customer service and service recovery efforts. Apparently, I wasn’t the only person interested in the topic.

My friends at the University of Louisville and Murray State University, namely Professors David Faulds and Tom Peterson (marketing professors, UofL) and Glynn Mangold (marketing professor, Murray State University) have started an interesting academic research project around service recovery via social media. Specifically, the professors are looking into companies using the social space for the specific reason of correcting failures in service to retain a customer’s good standing or good will. (And yeah, I’ve already told them about half a dozen case studies off the top of my head.)

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