Posts tagged as:

social media return on investment

Understanding the ROI of Social Media

by · February 1, 2012

It’s the question that social media evangelists, speakers, consultants and practitioners begrudgingly have to answer. Sometimes, they have to or their jobs are in jeopardy. What is the ROI of social media. While I have my own perspective on that, there are many ideas and opinions on the issue. Part of what we plan to provide with our Explore events this year is a better understanding of the ROI question for all who attend.

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Social Media ROI? Traditional Is Still More Accepted.

by · August 26, 2009

The return on investment for social media marketing is not an easy thing to determine. It’s not easy to measure. It’s not easy to argue. It’s not easy to prove.

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I’ll pause while the Kool-Aid drinkers curse at the screen and jump to the comments to call me names before reading the rest of the post.

For more on my thoughts, please revisit this post and conversation with Katie Payne from PRSA International last year.

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