social media return on investment

The return on investment for social media marketing is not an easy thing to determine. It’s not easy to measure. It’s not easy to argue. It’s not easy to prove.

I’ll pause while the Kool-Aid drinkers curse at the screen and jump to the comments to call me names before reading the rest of the post.

For more on my thoughts, please revisit this post and conversation with Katie Payne from PRSA International last year.

{ 53 comments }