Social Media ROI

Understanding the ROI of Social Media

by Jason Falls · February 1, 2012

It’s the question that social media evangelists, speakers, consultants and practitioners begrudgingly have to answer. Sometimes, they have to or their jobs are in jeopardy. What is the ROI of social media. While I have my own perspective on that, there are many ideas and opinions on the issue. Part of what we plan to provide with our Explore events this year is a better understanding of the ROI question for all who attend.

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The Future of Websites

by Andrew Hanelly · September 20, 2011

When you’re talking about the future it’s hard not to get carried away. The future of almost everything seems exciting. Futuristic cars, houses, and of course, websites, will seemingly be able to perform almost any function, thanks to creativity and advances in technology. So our imagination runs wild. And we sound like Dave Gelernter sounded in a 1997 BusinessWeek article, when he discussed the radical notion of ”lifestreams” — a flood of data from an individual person that shared every detail of their life.

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What’s A Community Worth?

by Ilana Rabinowitz · September 15, 2011

People are wired to connect.

In fact, studies have shown that one of the most important predictors of a peoples’ health is the quality of their social relationships.

As business people, we tend to think about our connections as an audience, but if we want to be social, that won’t be enough. We need to build a community to assure the long-term health of our business. Businesses, like people, need to nurture relationships in the context of a community. It can make the difference between success and failure when you need it most.

What a community is

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Social Media Measurement: What You Are Doing Wrong

by Nichole Kelly · May 13, 2011

Are you measuring social media in isolation from your other marketing activities? Are you overwhelmed trying to understand how social media metrics compare to other marketing metrics? Do you want to have a holistic dashboard for all of your online activities? Today we will focus on how to leverage standard metrics from other digital marketing channels so you can finally have baseline metrics that mean something.

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2011 Trending Topic: Social Media ROI

by Nichole Kelly · April 21, 2011

Did you get a larger social media budget for 2011? Are you being pressured to deliver ROI from your new budget? As the buzz around social media finally made it to executive’s ears their willingness to open the proverbial purse strings loosened, but it came at a price that many marketers were unprepared for … accountability.

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How To (Successfully) Break The First Rule Of Social Media

by Ilana Rabinowitz · April 13, 2011

Rules can be helpful, but they can also close your mind to possibilities and immobilize you. When it comes to social media, the first rule you’re likely to be told is this:

“Never start a social media initiative until you know your objectives.”

Not only do I believe that it is possible to break this rule (and still be successful), but in two situations, you are better off if you ignore the rule. The first situation is when you are so stymied with how to get started and fearful of getting it wrong, that you end up sitting on the sidelines. The second is if you have tried using social media but are disappointed in the results because you thought you’d get thousands of Twitter followers in short order or have your video go viral, ignore the rule and start over without expectations.

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Skip The Fluff Puff Marketing And Fix What’s Broken

by Eric Brown · April 12, 2011

I have thought for some time that the impending social media bubble will at some point burst. I am a true believer that digital marketing done right will drive sales, however folks can get sidetracked pretty fast. That, coupled with many marketers delusional perception of success, and things can get pretty murky.

One must have a keen understanding of why the business is marketing in the first place, to sell more stuff. That’s it. Most of the other yap you are doing is fluff puff marketing and both it and you could go away and no one would notice … except the person who’s job it is to do the tasks that might get eliminated.

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