Posts tagged as:

social media ROI

Join Me In Dallas For The 2010 Optimization Summits

January 15, 2010 · Comments

One of my strategies for evangelizing social media in 2010 is to speak at events outside the social media bubble. My hope is to help educate business people on the world of social media marketing and social business to widen the appeal and acceptance of what we do and help people become more efficient and effective in their jobs leveraging social tools.

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Visible Technologies Unveils Expanded Social Media Monitoring Platform

September 9, 2009

The social media monitoring space just got more cluttered. Or perhaps not so.
Visible Technologies, originally a search marketing firm that expanded into the social media monitoring realm about three years ago, today launched an expanded suite of monitoring and measurement tools to up the ante in the chase for market lead.
VT’s flagship product, TruCast, has [...]

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Social Media ROI? Traditional Is Still More Accepted.

August 26, 2009

The return on investment for social media marketing is not an easy thing to determine. It’s not easy to measure. It’s not easy to argue. It’s not easy to prove.

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I’ll pause while the Kool-Aid drinkers curse at the screen and jump to the comments to call me names before reading the rest of [...]

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PRNewswire Enters Social Media Monitoring Space

July 6, 2009

The social media monitoring space keeps getting more and more crowded as early startup success stories like Radian6 and K.D. Paine and Partners have been joined by both newcomer startups and established PR-related companies who have broadened their offerings. The latest to throw its hat into the ring is PRNewswire with its Social Media Metrics [...]

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