social media ROI
by Clayburn Griffin">Clayburn Griffin
July 10, 2013
Kate chuckled as she repeated the reporter’s question: “Do we have a social media strategy? Of course we do! To get as many Facebook likes as humanly possible!” Social media has been the next big...read more
by Malcolm De Leo">Malcolm De Leo
June 26, 2013
This is the third and final post in a 3 part series which takes a deep look into the maturation of the social listening market. In Part 1, I discussed the value of balancing pushing content...read more
by Malcolm De Leo">Malcolm De Leo
June 20, 2013
The concept of social listening is an integral component of being able to produce measurable ROI from your social media strategy. In Part 1 of this 3 part series, I discussed the value of balancing...read more
by Malcolm De Leo">Malcolm De Leo
June 13, 2013
The concept of social listening is not a revelation, but merely a fait accompli. If you are able to push information somewhere, someone will eventually want to measure its effectiveness. The business world’s bend towards...read more
by Nichole Kelly">Nichole Kelly
June 4, 2013
“Everyone’s doing social media marketing, but does anyone know if it’s worth the investment? The people we marketers report to—the ones who sign off on budget requests—and we ourselves want to know how we can...read more
by Nichole Kelly">Nichole Kelly
March 12, 2013
It’s fluff. When most companies think about social media they think of going “viral”, building a large following, and having a built-in audience that will forever bend at your whim. We categorize social media as...read more
by Jason Falls">Jason Falls |
December 31, 2012
by Malcolm De Leo">Malcolm De Leo |
December 26, 2012
by Nichole Kelly">Nichole Kelly |
December 11, 2012
by Nichole Kelly">Nichole Kelly |
November 8, 2012
by Nichole Kelly">Nichole Kelly |
September 17, 2012
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