Posts tagged as:

social media statistics

Infographic: The Social Media Lifecycle

by · January 18, 2012

Our friends at uberVu have shared a pretty interesting and far-reaching info graphic that shows the statistics around what they call the Social Media Lifecycle. The information compiled profiles companies and statistics around what uberVu believes to be the four pillars of social media success, which is, not coincidentally, the name of the company’s newest white paper, which can be downloaded for free.

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Relying On Research Or Data For The Sake Of Content?

by · January 16, 2012

There is often a major difference in data you see on blogs and websites presented as research, science or fact and actual research, science or fact. The problem is that content marketing has overcome the sensibilities of many content providers and the inbound link or catchy headline is held in higher esteem that presenting fair and accurate information that is truly helpful to the audience.

It’s the difference in producing data for content purposes and data for insight purposes.

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101 Social Media Stats to Make Your Spirits Bright and Your Head Spin

by · December 15, 2010

Finding the right needle in the haystack that is the Internet is often times an exercise in futility and frustration.

Sure, you can find “quick tips” for just about anything, a “how-to” guide for maximizing anything you’d like to maximize,  and “case studies” that illustrate someone else’s success story which you believe – for a fleeting moment – you can just as easily apply to your own situation.

Social Media Life - Workstation
Image by the tartanpodcast via Flickr

Most often the tips are oversimplified, the how-to guides leave much to be desired, and the case studies seem to more like exceptions than they are rules.

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How To Fight The Social Media Stigma

by · October 12, 2010

“So, you like, Tweet for a living?” The thinly veiled mocker quietly asks.

“No, I mean, like, seriously? That stuff is kind of a waste of time, isn’t it? Well, at least you get to be on Facebook all day.”

The veil is dropped and the disdain shows its face. You’ve just met the social media stigma – the reason nearly half of all brands are not sure of social marketing’s value.

“This social media stuff sounds fun, but is there really a point?”

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More Proof The Echo Chamber And Reality Aren’t Related

by · April 29, 2010

New research released today by Edison Research and Arbitron tracking three years of data and surveys related to Twitter use further solidifies the notion that the social media world is far different from reality. “Twitter Usage In America: 2010” shows that while 87 percent of Americans are aware of the microblogging site, only seven percent actually use it. For comparison’s sake, Facebook’s awareness rate is at 88 percent. Usage? 41 percent.

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More On The Science of Sharing From ShareThis

by · December 21, 2009

ShareThis, the sharing widget of choice for many bloggers, including me, released some information last week that confirms the Tell-A-Friend data we discussed last month. Email is still the sharing mechanism of choice for most web users. In fact, ShareThis’s numbers almost match those from Tell-A-Friend across the board, so we can reasonably conclude the numbers aren’t that affected by the type of tool used.

Tell-A-Friend told us their analysis showed that people shared web content in the following breakdown: Email – 59%; Instant Messenger – 25%; Social Networking – 14% (broken down to 79% of that via Facebook or 11% of the total, 15% via MySpace and just 5% via Twitter).

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Reading Through The Statistics On Social Media

by · September 4, 2009

With the world’s rush to quantify and understand more about social media, social networking and the like, more companies are diving in to research in the social space. Forrester Research isn’t the only one, though their recent Broad Reach of Social Technologies from Sean Corcoran provided confirmation, if anything else, that more people are using social tools and all this talk about social media isn’t for naught.

Face time is the overwhelming preference according to Brightkites survey.

Face time is the overwhelming preference according to Brightkite's survey.

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