Social Media Statistics

Relying On Research Or Data For The Sake Of Content?

by Jason Falls · January 16, 2012

There is often a major difference in data you see on blogs and websites presented as research, science or fact and actual research, science or fact. The problem is that content marketing has overcome the sensibilities of many content providers and the inbound link or catchy headline is held in higher esteem that presenting fair and accurate information that is truly helpful to the audience.

It’s the difference in producing data for content purposes and data for insight purposes.

5 comments

101 Social Media Stats to Make Your Spirits Bright and Your Head Spin

by Andrew Hanelly · December 15, 2010

Finding the right needle in the haystack that is the Internet is often times an exercise in futility and frustration.

Sure, you can find “quick tips” for just about anything, a “how-to” guide for maximizing anything you’d like to maximize, and “case studies” that illustrate someone else’s success story which you believe – for a fleeting moment – you can just as easily apply to your own situation.

: Image by the tartanpodcast via Flickr

Most often the tips are oversimplified, the how-to guides leave much to be desired, and the case studies seem to more like exceptions than they are rules.

57 comments

More On The Science of Sharing From ShareThis

by Jason Falls · December 21, 2009

ShareThis, the sharing widget of choice for many bloggers, including me, released some information last week that confirms the Tell-A-Friend data we discussed last month. Email is still the sharing mechanism of choice for most web users. In fact, ShareThis’s numbers almost match those from Tell-A-Friend across the board, so we can reasonably conclude the numbers aren’t that affected by the type of tool used.

Tell-A-Friend told us their analysis showed that people shared web content in the following breakdown: Email – 59%; Instant Messenger – 25%; Social Networking – 14% (broken down to 79% of that via Facebook or 11% of the total, 15% via MySpace and just 5% via Twitter).

30 comments