Posts tagged as:

social media stats

Survey Reveals 11% Increase in Marketers’ Ability to Measure Social Media ROI

by · May 19, 2014

It will likely come as no surprise that marketers still haven’t figured out social media ROI. Social Media Examiner has released their annual Social Media Marketing Industry Report which is chock full of stats on how marketers are using social media.

Let’s start with ROI since it’s a subject near and dear to my heart.


101 Social Media Stats to Make Your Spirits Bright and Your Head Spin

by · December 15, 2010

Finding the right needle in the haystack that is the Internet is often times an exercise in futility and frustration.

Sure, you can find “quick tips” for just about anything, a “how-to” guide for maximizing anything you’d like to maximize,  and “case studies” that illustrate someone else’s success story which you believe – for a fleeting moment – you can just as easily apply to your own situation.

Social Media Life - Workstation
Image by the tartanpodcast via Flickr

Most often the tips are oversimplified, the how-to guides leave much to be desired, and the case studies seem to more like exceptions than they are rules.