Bob Hoffman is one of those guys you love and hate all in the same breath. At least he is for me. Longtime author of the amazingly thought-provoking blog The Ad Contrarian, Hoffman bemoans bad advertising, berates ad industry idiosyncrasies, but also spends an awful lot of time bashing social media.

I had the honor (though at times I’ve questioned that label) of serving on a panel discussion with Bob once. It was at an advertising conference a few years back. I recall him trying to call bullshit on social media as a whole and me throwing it back at him as best I could coming from a relative neophyte in the marketing world.