social media strategist

Yesterday I read this call to action from Jennifer Leggio (whom I have an intellectual crush on, by the way) on Brian Solis’s blog. Then I saw the first video below on both Ad Contrarian and Ad Broad, both of which I love when I have time to read them. With apologies to all aforementioned and others who have complained about this topic, can we please get off the ego-driven, high-horse pedestal and shut the hell up about “social media gurus?”

I was asked about the advent of the social media expert (something I don’t believe exists) a few months ago. As a result, I recorded this video:

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