Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.
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“Jason and Erik are the real deal: They blend heartfelt sincerity with technical know-how and experience. This book gives you a lot to chew on, and if you let it, gives you a serious step up on your competition.”
— Chris Brogan, Best-Selling Author of Trust Agents.
Jeremiah Owyang of the Altimeter Group released a report today called, “Career Path of the Corporate Social Media Strategist.” It’s the result of months of research and interviews with enterprise-level (companies of 1,000 or more employees) social media strategists and those that counsel them. The report is, to my knowledge, the first deep look into the emerging role of the social media decision-makers at companies around the world.
Yesterday I read this call to action from Jennifer Leggio (whom I have an intellectual crush on, by the way) on Brian Solis’s blog. Then I saw the first video below on both Ad Contrarian and Ad Broad, both of which I love when I have time to read them. With apologies to all aforementioned and others who have complained about this topic, can we please get off the ego-driven, high-horse pedestal and shut the hell up about “social media gurus?”
I was asked about the advent of the social media expert (something I don’t believe exists) a few months ago. As a result, I recorded this video: