One of my strategies for evangelizing social media in 2010 is to speak at events outside the social media bubble. My hope is to help educate business people on the world of social media marketing and social business to widen the appeal and acceptance of what we do and help people become more efficient and effective in their jobs leveraging social tools.
I’ve been spending some time watching my Facebook friends and their use of the tool. No, I’m not stalking. I’m convinced there’s a vast difference in how most people use social networking sites and how those inside the social media bubble do. For instance, I’ve noticed when I post Facebook status updates, which I refuse [...]
If you’ve been studying social media, or even half paying attention to it, for the last few years, you’ve heard some truisms proffered that are scary to most business people. One of the most recited is that in order to be successful in social media you must face the fact you no longer have control. [...]
My mother called me Friday and said, “Did you see my Twit?” I told her we needed to work on the terminology a bit, but no, I had not seen her Tweet. Mom, who is the communications director for the Kentucky Transportation Cabinet’s District 12 office, had apparently signed up for Twitter.
As I do with [...]
A crowd of 80 or so attended yesterday’s social media boot camp hosted by the Kentucky chapter of the International Association of Business Communicators (IABC) and the Social Media Club Louisville. I was honored to serve as one of the presenters along with the undisputed queen of measurement, Katie Paine, and The Bad Pitch Blog [...]
Several really wonderful people approached me at Blog World & New Media Expo over the weekend to tell me they appreciated this blog, my Tweets and the ideas I share with them around the Internet. Those types of conversations never get old. To each of you who had one with me, the thanks are all [...]
“We wanna blog!” was the cattle cry from brands and businesses in 2007. Then it was a Facebook page. Now it’s Twitter. If that was you and your social media advisor’s reaction was to go launch your blog/Facebook/Twitter, you’re probably wondering why you haven’t gotten anywhere with it yet.
Part of a social media consultant’s job [...]
You’re going to hear more and more people in the social media space start using the term “social business” in the coming months. It will likely replace “community building” as the corporate catch phrase of the moment. Trend setters in the industry like Charlene Li, Jeremiah Owyang, Peter Kim and random other former Forrester Research [...]
My house is an easy, 20-minute, rush hour commute from my office via the Interstate. Unless it’s raining or there’s an accident somewhere along the way, I can zip into work on a fairly predictable path.
Tuesday was one of those accident days, so I took the back way, along River Road, a beautiful, almost tree-covered [...]
Social media is starting to take hold with brands, companies and organizations everywhere. While there are still stragglers, and it is probably incorrect to say most companies are getting with the program, a good number of them are. What we’re seeing in these organizations is a maturation process. Brands are done testing the waters, playing [...]
The evolution of a musician or group of musicians is always a fascinating journey to witness. While the changes are seemingly subtle, it’s always fun to go back over the anthology of an artist’s musical works and see how far they’ve come, and how different they are from the beginning.
The topic came to mind Monday [...]
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