social media strategy

Social Media Domination: Road Tour

by Nichole Kelly · April 30, 2013

We are pleased to announce that Social Media Explorer has partnered with ExactTarget to deliver a hands-on, full day workshop that will leave you with a fully executable and measurable social media strategy by the end of the day! We are so excited about the content and format that we are bringing the Social Media Domination Road Tour to five cities this summer: Philadelphia, Atlanta, Washington DC, Dallas and Minneapolis. You’ll walk away with a strong foundation to develop the most important strategies to be successful in social media:

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Social Media’s Dirty Little Secrets

by Nichole Kelly · March 12, 2013

It’s fluff. When most companies think about social media they think of going “viral”, building a large following, and having a built-in audience that will forever bend at your whim. We categorize social media as “cheap marketing” or even worse “free marketing”. I would hope that we’ve moved past that, but it’s still what I’m seeing being sold to executive teams. There are big problems with approaching social media this way, but the biggest is that it is a surefire way to fail.

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Great Social Media Requires a Bigger Trash Can

by Nichole Kelly · February 12, 2013

As companies look to make their foray into “social media” too many times they look to the social network to generate success. They are asking “is Twitter or Facebook right for my brand?” This approach is fraught with problems because at the end of the day the social media network doesn’t matter. That’s right, I said it. Twitter, Facebook, YouTube, LinkedIn, Vine or any other social media channel you are using will NOT generate success for your company. Ridiculously amazing content is what generates success.

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Social Media Risks Are Real, Not Managing Them is Irresponsible

by Nichole Kelly · January 3, 2013

For many companies the barrier to adopting social media or expanding their digital marketing strategy is risk. These are not small risks; these companies have come face to face with a reality that many of us can’t even fathom. Social media could literally destroy their companies, it could lead to huge regulatory fines, compliance issues and a variety of other issues that can put a choke hold on how many marketers would consider approaching a social media strategy. But the reality is that all risks can be managed if we look them straight in the eye.

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To Be Successful, Social Media Has to Fail

by Nichole Kelly · December 11, 2012

As companies start to invest more heavily into social media, it will quickly bring out the magnifying glass. It’s a big deal. For many companies social media is finally getting its own line in the budget for 2013. This comes with good and bad news. Executives have been struggling with understanding where social media delivers return since the first time one of their employees came in and begged to test it. Now that it has its own line item in the budget, it’s natural for skeptical executives to approve the budget and pull out their magnifying glass at the same time. Once companies start making real investments in social media, the pressure is on for marketers to quickly demonstrate real ROI. Not those fluffy reports on how many fans and followers were generated.

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