Posts tagged as:

social media strategy

Listening to Understand

by · March 20, 2014

Listening. I talk about listening a lot. Which is a really, really funny thing if I think about it. Maybe I talk about listening too much and in fact, should be listening more. Listening is not only under-rated. It is also not being done thoughtfully.

When I talk to most of the clients about listening (snicker) I find out that they are making the mistake that everyone makes.

4 comments

Three steps to nailing channel strategy

by · March 6, 2014

Last week we had a great conversation about social media marketing being at risk because we are not yet nailing the content and listening side of the equation. I completely skipped channel relevance because I feel it is a bigger challenge. Having a strong channel strategy scares a lot of marketers because they know in their hearts that a solid approach to channels take more time and energy than they may be ready to commit.

I am here to tell you that these thoughts are partly true and partly false. You see, the mistake I think marketers make in channel strategy is a three-part problem. One, the belief that one status update fits all. Second, that all channels are created and function equally. And finally, that you have to be on ALL of them. Let’s break it down a bit.

3 comments

Ads in Social Media: Do they get Enough Bang for their Buck?

by · December 20, 2013

This is a true story.

On assignment for my college newspaper, I stood with the general manager of a minor league baseball team at home plate of an aging stadium. We chatted and gazed across the manicured turf, talking sports and marketing. “I can’t get into NASCAR,” he proclaimed. “Too much advertising.”

He said this, with ads that spanned from foul pole to foul pole, three ads deep, on the outfield fence, standing larger than life before us.

7 comments

5 Steps to Determine the Perfect Social Media Strategy

by · September 18, 2013

For small and medium-sized businesses, the prospect of developing a comprehensive social media strategy is overwhelming. Which networks should you use? How do you keep up with conversations and engage your audience across half a dozen platforms? How often should you post updates? By following a few simple steps and creating a strategic plan, a perfect social media strategy is well within your reach.

27 comments

Social Business Strategy DNA [Infographic]

by · September 13, 2013

This infographic was inspired by “The Seven Success Factors of Social Business Strategy“, an e-book co-written by Brian Solis and Charlene Li from the Altimeter Group.

Using a blend of research and real world client data, Solis and Li have established a social business strategy DNA – a set of strategic characteristics that are common among successful social organizations.

The book highlights seven success factors, including social business best practices, pitfalls, and practical exercises to help guide you – all in an easy to consume format (~100 pages).

Does your organization have a social business strategy in place? Which of the seven success factors below are proving to be the most challenging? The comments are yours.

15 comments

Only 2 Things Matter in Social Media Marketing for Business

by · August 21, 2013

Social media can be confusing; it’s full of acronyms and strange symbols and it moves at a high speed. If social media isn’t your core business it can be tempting to put your faith in a practitioner with thousands of personal Facebook friends, Instagram and Twitter followers, who promises to somehow make it easy. However, advice from many consultants and social media “gurus” like myself has to be taken with grain of salt. There is no default rule of social media marketing and sometimes we have personal interests at play. Positioning social to be much more complex and scary than it actually is benefits us gurus/consultants. After all, how would you survive the online world without us?

25 comments

How Pinterest Drives Retail Traffic [Infographic]

by · August 9, 2013

When it comes to social media, there is an ongoing focus on driving traffic to your digital home bases and outposts such as websites, blogs, and social networks. But how about using these channels to drive traffic to your physical store?

In a recent post on Harvard Business Review, Alexandra Samuel presents a series of data-driven Pinterest tactics that drive sales to brick and mortar retail locations. These findings are part of larger study, From Social to Sale: 8 Questions to Ask Your Customers, that offers some great insight on the factors that impact consumer social purchasing decisions.

This infographic is designed to summarize the 5 key tactics that retailers can use to help drive in-store traffic.

Are you using Pinterest to drive traffic to your retail store? What other Pinterest tactics are working for you? The comments are yours.

24 comments

Measurability is a Key Success Factor for a Social Media Strategy

by · August 6, 2013

It’s about that time of year again. The planning and budgeting process for 2014 marketing budgets has commenced. At least for companies whose budgets are tied to a calendar year, our fiscal year budgeting counterparts are a month into the year and are probably still waiting on budget approval. Heh. When I was in corporate this was always my favorite time of the year. I always wanted to start planning around this time, instead of waiting until October or November like everyone else. I wanted the opportunity to put together something that was really special. It is the chance to really think about what we should be doing, put some thinking around it and hope to sell in enough budget to make it a reality. It’s the time of year when creative juices fly and marketing wings spread. And you can bet that social media is going to be on the radar for significant planning and budget increases again.

6 comments

Social Media: Why it’s a Big Fat Waste of Time and Money!

by · July 10, 2013

Kate chuckled as she repeated the reporter’s question: “Do we have a social media strategy? Of course we do! To get as many Facebook likes as humanly possible!”

Social media has been the next big thing for several years. And now brands just like Kate’s are increasingly throwing lots and lots of money at it. And why not? It’s become quite popular.

Unfortunately though, most of their investment is going down the drain. Why? Because many brands treat social media like a shiny new toy:  it’s different, fun to play with, and most importantly, everyone else has one.

36 comments