Social Media Strategy

The Content Strategy Burger [Infographic]

by Mark Smiciklas · December 8, 2011

A good content marketing plan contains a number of different elements including theme, audience, tone, publishing channel, etc. But how do all of these components come together to form a cohesive strategy?

After reading 6 Layers of Social Media Content Strategy by Jeffrey Cohen over at Radian6, I was inspired to create a visual metaphor that assembles all these content marketing ingredients.

Although I agree with the layers discussed in Jeffrey’s post, I have a slightly different view about what makes up the ‘meat’ of an effective content strategy. Check out the inforgraphic and read the Radian6 post.

27 comments

Facebook Contests, Fan Acquisition and Business Value

by Mark Smiciklas · November 16, 2011

There seems to be strategic flaws with many of the ‘voting’ contests hosted by brands on Facebook. On the surface, promotions are often deemed successful based on buzz and ‘likes’.

But what about relevance? Awareness and acquisition are meaningful, but only if they are tied to the right audience.

10 comments

Foxes, Hedgehogs, and Social Media Myopia

by Jason Falls · October 13, 2011

Editor’s Note: This is a guest post from Ian Greenleigh, social media manager for Bazaarvoice.

“The fox knows many things, but the hedgehog knows one big thing.”

- Archilochus, as quoted by Isaiah Berlin

Penn psychology professor and noted author Philip E. Tetlock found that the people who are most visibly making predictions in our society, political pundits, have a rate of success that is only slightly greater than that of random chance. He discovered that “hedgehogs,” those that use one “big idea” or principle to guide their conclusions about nearly everything else, make more confident predictions but are correct less often than “foxes,” who use a larger and less-consistent set of inputs to draw conclusions that lead to qualified, nuanced predictions.

11 comments

Facebook Snakes and Ladders [Infographic]

by Mark Smiciklas · September 14, 2011

Over the last couple of years strategies for using Facebook to connect with your audience, market your business and manage your brand have evolved beyond simply posting content to your wall.

Here’s an old school look at the Dos and Don’ts of managing your organization or brand’s Facebook page.

Roll the dice and see where you land – and please feel free to drop by the comments and let me know your thoughts on what squares you would add.

Permanent link to this post (81 words, 1 image, estimated 19 secs reading time)

24 comments

Lessons Learned from a Twitter Robot

by Andrew Hanelly · August 9, 2011

A robot didn’t write this post.

But if technology continues at the current pace, a future with bot-authored posts may not be too far off on the horizon.

Depressing? Definitely. Crazy? Maybe not. Automation is alive and well in the world of social media and the debate rages on whether social media automation defeats the purpose of social media altogether.

An oversimplified summary of the argument: (Some) people advocate for the humanization of brands while (some) brands automate their advocacy toward people.

In the battle of automation versus humanization there’s no clear hero and no clear villain. (It can be as confusing and frustrating as that sentence above was to read).

37 comments

How Can Marketers Attract Pre-Teens with Social Media?

by Nichole Kelly · July 13, 2011

Social media has largely been an adult playground for businesses as many of the most popular social networks have age limitations that prevent young children from creating profiles. The reality is that there are definitely pre-teens on Facebook and Twitter, but it is inappropriate for businesses to try and create marketing strategies to attract them there because they are violating the terms and conditions of the site.

So rather than look at how we can break the rules to tap into this audience we will focus on other channels where they spend their time. I’ve been brainstorming about how marketers could use social media to effectively attract the pre-teen market in a positive and supportive way that parents would support.

17 comments

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