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social media sustainability

The Sustainability Of Social Media

by · May 4, 2009

Jason Falls

Jason Falls

Rumor has it there is an advertising executive in my hometown of Louisville who, five or six years ago, said, “The Internet is a fad.” While I’m not sure if he’s changed his perspective, I wouldn’t doubt if he hasn’t. Not to put words in his mouth, but I can hear him saying, “Social Media is a fad,” in similar tones.

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