Rumor has it there is an advertising executive in my hometown of Louisville who, five or six years ago, said, “The Internet is a fad.” While I’m not sure if he’s changed his perspective, I wouldn’t doubt if he hasn’t. Not to put words in his mouth, but I can hear him saying, “Social Media is a fad,” in similar tones.
Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.





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