Note: The following is a guest post from Jeremy Epstein, founder and marketing navigator at Never Stop Marketing, a marketing consultancy based in Washington, D.C. It is the second in a series of guest posts from social media thinkers working in agencies and firms around the world. Perspective from the front lines, if you will. The series was inspired by Chuck Hemann, the research manager at Dix & Eaton in Cleveland, Ohio. He wrote the first in the series called, “The Five Ws of Social Media.”
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