This statement, spoken by David Droga, founder of the creative agency Droga5 at the Innovation Uncensored Conference, best captured the truth about digital marketing today. It points to the shift in marketing that’s occurred since the advent of social media and explains the surge in popularity of conferences and books about creativity and innovation.
It’s that most wonderful time of the year … time to predict the future as we close out the year! I think my 2011 social media predictions were pretty solid, so I’m going to take another stab at it for 2012. Here are the five social media trends I think marketers need to be aware of in the next year as we grow and change along with technology and consumer demand.