Posts tagged as:

social media tools

Tools, Process and Culture…Oh My!

by · December 26, 2012

Everywhere I go and speak, I ask the same two questions before I start my presentation.  The first question I ask is, “How many of you trust social media as a data source to make business decision?  Please raise your hand if you do.”  You know how many people’s hands go up after I ask this question?  About 5-10% of the room.  And when I ask this question, the room is filled with at a minimum 100 people all the way to 500 people.  After asking this question, I follow it with a second one.  I ask, “Ok, so when you are thinking of buying a new electronic device or appliance or picking a restaurant to make a decision, how many of you go to the web first to collect information to make your decision?”  Now everyone’s hand goes up.  Well at least 98% of them…the other 2% are sleeping.

12 comments

The Landscaping of Social Media: Tactics vs. Strategy

by · March 2, 2012

Editor’s Note: This is a guest post from Scott Yates, CEO of a new blog writing service, Blogmutt. 

No question, Pinterest is the new hotness in social media. No news there for readers of this blog. Jason Falls chose what I think was an especially apt analogy to describe what’s going on in a recent tweet: “If you’re selling Pinterest/FB/TW instead of communications, its like cutting somone’s grass vs. landscaping their yard.”

Then he went on to tweet in reply to someone who said that there’s a place for grass cutting: “Yes, there is. But they don’t sell a grass cutting strategy.”

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The Paradox Of Social Media Tools

by · August 16, 2010

For the better part of the last five years, companies, agencies, consultants and managers have been sifting through all sorts of different platforms, softwares and programs, looking for that one social media tool that will solve their company’s or client’s problem. I have personally wasted about 57 aggregate days of my life sitting through hour-long demos on everything from Twitter clients to social media monitoring platforms and CRM solutions to WordPress plugins.

30 comments

My Pitch Log Mashup, Vol. 9

by · July 9, 2009

Jason Falls

Jason Falls

Time to clean out the inbox again with a Pitch Log Mashup. As a reminder, this series is a collection of the sites, services, platforms and programs I get pitched by PR folks, start-up entrepreneurs and various others that I either don’t have the time or the interest in really writing full blog posts about, but are probably somehow still interesting or useful for you.

And if you’re interested in pitching me something, increase your chances and read the “How To Pitch SME” page. If you’re wondering why your pitch didn’t make it on my list, see the, “How To Pitch SME” page. If you’re still not sure, re-read the, “How To Pitch SME” page.

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My Pitch Log Mashup, Vol. 8

by · June 18, 2009

Time to clean out the inbox again with a Pitch Log Mashup. As a reminder, this series is a collection of the sites, services, platforms and programs I get pitched by PR folks, start-up entrepreneurs and various others that I either don’t have the time or the interest in really writing full blog posts about, but are probably somehow still interesting or useful for you.

And if you’re interested in pitching me something, increase your chances and read the “How To Pitch SME” page. If you’re wondering why your pitch didn’t make it on my list, see the, “How To Pitch SME” page. If you’re still not sure, re-read the, “How To Pitch SME” page.

18 comments

BuzzStream Next Must-Have Software For PR Professionals

by · June 9, 2009

Jason Falls

Jason Falls

The technology and fusion of ideas to create new tools for public relations professional keeps getting better. BuzzStream, currently in private beta but far enough along to afford me a test drive, is a product to keep and eye on for public relations professionals, particularly those who handle media and blogger outreach. The web-based software is essentially a contact management system (think CRM for your journalists and bloggers) with several Web 2.0 additions that make it unbelievably useful.

97 comments

Redefining FriendFeed

by · May 18, 2009

Jason Falls

Jason Falls

For the longest time I have had a rather eye-rolling reaction when people mention FriendFeed. The life streaming service certainly has its merits and aggregating all of your social activity into one place is a nice function. However, using FriendFeed as your primary place of interaction constricts the number of people you can interact with (not everyone uses FriendFeed), while conversely, avoiding FriendFeed means it becomes an impersonal, automated broadcaster of what you do.

147 comments

My Pitch Log Mashup, Vol. 6

by · May 1, 2009

The pitches keep rolling in. I don’t think they’ll ever stop. But I will say that I’m getting less pitches that are completely irrelevant to my audience — you — but am still getting an inordinate number of those that don’t follow one of my big rules/pet peeves — Do Not Copy and Paste Your Press Release into the email! Those get deleted right away. Sorry you’re missing the info. Maybe those PR folks will figure it out someday.

8 comments

My Pitch Log Mashup, Vol. 1

by · February 5, 2009

Jason Falls

Jason Falls

I get 10-20 pitches a week from companies or startups wanting me to write about their tools, services or sites. Most the pitches are at least moderately relevant to Social Media Explorer’s intent, meaning I think they could be at least moderately meaningful or interesting to you. Unfortunately, I don’t always have the time and sometimes don’t have the inclination to write about all of them. In fact, I probably only blog about one in every 25 pitches I get. Many aren’t relevant enough for me to spend much time on. Others fall through the cracks because as much as I hate the truth of it, blogging isn’t my full-time job.

9 comments