Posts tagged as:

social media tools

The Paradox Of Social Media Tools

by Jason Falls · August 16, 2010

For the better part of the last five years, companies, agencies, consultants and managers have been sifting through all sorts of different platforms, softwares and programs, looking for that one social media tool that will solve their company’s or client’s problem. I have personally wasted about 57 aggregate days of my life sitting through hour-long demos on everything from Twitter clients to social media monitoring platforms and CRM solutions to WordPress plugins.

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28 comments

My Pitch Log Mashup, Vol. 9

by Jason Falls · July 9, 2009

Jason Falls

Jason Falls

Time to clean out the inbox again with a Pitch Log Mashup. As a reminder, this series is a collection of the sites, services, platforms and programs I get pitched by PR folks, start-up entrepreneurs and various others that I either don’t have the time or the interest in really writing full blog posts about, but are probably somehow still interesting or useful for you.

And if you’re interested in pitching me something, increase your chances and read the “How To Pitch SME” page. If you’re wondering why your pitch didn’t make it on my list, see the, “How To Pitch SME” page. If you’re still not sure, re-read the, “How To Pitch SME” page.

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20 comments

My Pitch Log Mashup, Vol. 8

by Jason Falls · June 18, 2009

Time to clean out the inbox again with a Pitch Log Mashup. As a reminder, this series is a collection of the sites, services, platforms and programs I get pitched by PR folks, start-up entrepreneurs and various others that I either don’t have the time or the interest in really writing full blog posts about, but are probably somehow still interesting or useful for you.

And if you’re interested in pitching me something, increase your chances and read the “How To Pitch SME” page. If you’re wondering why your pitch didn’t make it on my list, see the, “How To Pitch SME” page. If you’re still not sure, re-read the, “How To Pitch SME” page.

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14 comments

BuzzStream Next Must-Have Software For PR Professionals

by Jason Falls · June 9, 2009

Jason Falls

Jason Falls

The technology and fusion of ideas to create new tools for public relations professional keeps getting better. BuzzStream, currently in private beta but far enough along to afford me a test drive, is a product to keep and eye on for public relations professionals, particularly those who handle media and blogger outreach. The web-based software is essentially a contact management system (think CRM for your journalists and bloggers) with several Web 2.0 additions that make it unbelievably useful.

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96 comments

Redefining FriendFeed

by Jason Falls · May 18, 2009

Jason Falls

Jason Falls

For the longest time I have had a rather eye-rolling reaction when people mention FriendFeed. The life streaming service certainly has its merits and aggregating all of your social activity into one place is a nice function. However, using FriendFeed as your primary place of interaction constricts the number of people you can interact with (not everyone uses FriendFeed), while conversely, avoiding FriendFeed means it becomes an impersonal, automated broadcaster of what you do.

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147 comments

My Pitch Log Mashup, Vol. 6

by Jason Falls · May 1, 2009

The pitches keep rolling in. I don’t think they’ll ever stop. But I will say that I’m getting less pitches that are completely irrelevant to my audience — you — but am still getting an inordinate number of those that don’t follow one of my big rules/pet peeves — Do Not Copy and Paste Your Press Release into the email! Those get deleted right away. Sorry you’re missing the info. Maybe those PR folks will figure it out someday.

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8 comments

My Pitch Log Mashup, Vol. 1

by Jason Falls · February 5, 2009

Jason Falls

Jason Falls

I get 10-20 pitches a week from companies or startups wanting me to write about their tools, services or sites. Most the pitches are at least moderately relevant to Social Media Explorer’s intent, meaning I think they could be at least moderately meaningful or interesting to you. Unfortunately, I don’t always have the time and sometimes don’t have the inclination to write about all of them. In fact, I probably only blog about one in every 25 pitches I get. Many aren’t relevant enough for me to spend much time on. Others fall through the cracks because as much as I hate the truth of it, blogging isn’t my full-time job.

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9 comments

How To Win Buy In For Social Media

by Jason Falls · November 26, 2008

You know that skeptical marketing manager, brand manager or even CEO you’re kind of intimidated by? The one who rolls his or her eyes when the word, “blog,” is used in a sentence. The one that is constantly asking for the ROI of his or her social media spend in a tone that makes you certain you won’t be included in next year’s budget? I think I’ve figured out how to win him or her over.

Last week I had a meeting scheduled with that guy. It was supposed to last an hour. Two hours into it, he had to leave for another meeting but wanted to stay and talk more. He was getting it. And here’s why:

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48 comments

Lijit Offers Your Site Trusted Search Component

by Jason Falls · April 2, 2008

LijitImage from WikipediaThere’s a Lijit search widget over on the right side of my blog. A friend asked me last week what it did and why I had it. Frankly, because I really like the neat little avatar display of all my social networking sites where I can be found. You can click on them and find me immediately.

Lijit’s wheelhouse, however, is what I’ll call trusted search. By entering a keyword in the search box, you are searching content from Social Media Explorer, but then also content from my social networks, sites in my blogroll, that I link to and so on. Essentially, if you trust me for your social media information, you can search for items on the Lijit widget over there and get data from places I trust, too.

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