Everything you ever wanted to know about content, you’ll learn at Content Marketing World. The conference, which is not-quite-inaccurately being billed as the premier international content marketing event, takes place in Cleveland, Ohio, Sept. 6-8. I’m speaking there, along with an all-star roster than includes the likes of CBS News and New York Times contributor David Pogue, David Meerman Scott, Kevin Smith (a/k/a Silent Bob), Content Marketing Institute founder Joe Pulizzi and a roster that’s frankly eye-popping.
As you know, I’ve been talking a lot lately about the gap between most people — struggling with computers, technology and social media — and the enthusiasts and evangelists in the echo chamber that is the social media industry. While Silicon Valley and Austin are all abuzz about “social business” — an etherial concept few regular business owners understand — and carry on all day about how much their stock rose on Empire Avenue, the rest of the world (about 99 percent of it) is still wondering how to change out their Twitter background.