When’s the last time someone from your IT department participated in a Twitter chat on industry developments while at work? Or has anyone from your accounts payable team liked your brand’s Facebook page? Or when was the last time someone from your sales team answered a question on Quora?
Unfortunately, none of these scenarios are happening very often at most organizations. And it represents a huge missed opportunity in social media.
Understanding the problem
Businesses everywhere are making the same social media mistake: they are failing to leverage their employee base to amplify their social media efforts.