Posts tagged as:

social media transparency

Social Media Transparency [Infographic]

by · January 23, 2013

The idea of business transparency is not a new one but social media dynamics may be forcing organizations to take another look at how openly they communicate with their audiences.

Mass adoption of social tools and technology have created an information democracy. Stakeholders are beginning to expect open access to relevant content and the ability to participate in dialogue that will help them satisfy their information needs. All this for the purpose of building trust in a product, service or organization.


Life Is Messy. Work Is Messy. Share It All.

by · August 8, 2012

Last week, our company, Lion Brand Yarn Company, hosted a number of craft bloggers who were in town to attend the BlogHer conference. It was quite an impressive group of women. Juggling family and entrepreneurial ventures while staying fit and doing charitable work — I get tired just thinking about their lives!

But great accomplishment comes by a path that is has rough patches and is at times chaotic and unpredictable.

Courtesy Carrie Lundell. This Mama Makes Stuff.


Social Media Humanization

by · October 6, 2010

If we were to go by its moniker, “Social Media” should present itself as a communication channel rooted in human interaction – people from around the world using accessible publishing tools to share news, ideas and information with each other. It is definitely social, but could it be more human – particularly when it comes to organizations or brands?

We know that individuals are behind the posts, tweets and comments but it seems that organizations may have lost sight of the fact that actual people are connecting with their content. In order to free up their trust in a brand, audiences might like to know a little bit more about the people behind the icons and logos they subscribe to, follow or like.