Posts tagged as:

social media trends

The Next Big Thing In Social Media

by · October 7, 2013

It’s been seven years since Facebook opened its use to those outside of academic settings. It’s been four years or so since it really exploded into the hundreds of millions, even billions of users and became the behemoth of the social networking world it is.

The fad watchers have asked for years now what the next big thing in social media is. And frankly, it’s probably time for something else to appear that diverts our online attentions.

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Five Social Media Trends for 2013

by · December 6, 2012

You be the judge – did I hit my 2011 and 2012 predictions correctly? Assuming the answer is yes, I’m going to try and go three-for-three with this year’s crop of prognostications.  While these are all broader marketing trends, I’ve outlined what I think you, the social media marketer (or digital marketer), should give some brainspace to in 2013.

Transmedia Storytelling

We’re starting out with a content-focused trend. I felt that 2012 was all about content marketing, and 2013 will be no less so, but it’s gonna get a bit more complicated. It’s not enough anymore to just put out great content in your blog. Brands (and individual bloggers) will need to start ramping it up and telling their stories across multiple platforms, from blog to video to Twitter and back around again.

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Five Social Media Trends for 2012

by · November 15, 2011

It’s that most wonderful time of the year … time to predict the future as we close out the year! I think my 2011 social media predictions were pretty solid, so I’m going to take another stab at it for 2012. Here are the five social media trends I think marketers need to be aware of in the next year as we grow and change along with technology and consumer demand.

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Five Social Media Trends for 2011

by · November 16, 2010

Where is social media headed? What is important to learn about now so that we feel like we’re “in the know” six months down the road?  Although everyone and their uncle is doing or will be doing 2011 prognostication pieces, I’m jumping into the fray and offering my own predictions and a bit of analysis on where we’re headed as we close out the final six weeks of 2010.

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