I’m starting to wonder about the whole social media equation and whether the penalties and prices of swimming in the new social pool are sometimes (or maybe inevitably) greater than the sum of the many returns. What started, for me, as a toe in the water has become something that often feels more like a face-full of firehose or a desperate crawl against a torrent of social obligations.
Social media is literally, figuratively and virtually insatiable. It is the beast that cannot even pretend to stay fed.
When it all started to emerge (When was that? When bloggers started allowing comments? When Facebook opened up its API, instantly relegating MySpace to the minor leagues? When an obscure microblogging service decided to limit all posts to 140 characters?), I knew I’d have to find out all I could about this new medium/channel/proto-juggernaut.