Welcome to Part 3 of a 4 part series on getting your organization acclimated to and actively involved in social media. In earlier posts, we talked about setting the stage for social media participation, and writing an effective RFP. This time around, we’re going to examine another key aspect of intentional, strategic social media participation: working with partners and vendors.

Whether it’s an agency providing consulting or a deeper level of implementation, a freelance blogger providing content, or a tech firm offering monitoring or deployment solutions, outsourcing will probably be an element of your social media effort.