Every time someone brings up the term “social advertising” the anal retentive word smith in me starts picking it apart. Social advertising doesn’t accurately describe banners or images that appear based on what the site knows about you. An ad for Seth Godin’s latest book showing up on my Amazon.com login screen because the site […]

Twitter has become a new method of communication for many of us in the social media, technology and even marketing space. And, while the microblogging service hasn’t exactly gone mainstream, fascinating stories are emerging involving the platform. There are also more and more mainstream media coming to the fold as well. Carlos Granier-Phelps is documenting […]

Social media marketing is all about businesses having conversations with their customers. In many industries this era is the first in which brands have actually listened rather than trumpeted their hype from the tallest billboards and loudest channels. That listening is opening the eyes of brand managers, CMOs and CEOs everywhere.
Unfortunately, brands sometimes forget to […]

Early in 2007, a singular client came to Doe-Anderson asking for guidance in the social web. Since that time, almost all of our clients have either expressed interest, or expressly ordered up social media thinking. Not to mention we’ve added a few new clients to the fold based primarily on our social media capabilities.
We’re fortunate […]

All good technology ideas are hatched in garages, right? Or basements. Perhaps that’s why it didn’t surprise or concern me Wednesday when Nick Huhn and I ventured to the basement of a technology building at the University of Louisville to serve as reactionaries to student presentations in a U of L-Murray State collaborative marketing class […]