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Social Media

Pin to Win

by · April 19, 2014

We live in the digital age. It has some positives, it has some negatives, but there is no denying that online is a big part of the new normal. If you’re in business and haven’t at least considered some sort of involvement then you could be missing out in a big way. Whether you’re a small business in a niche industry, a freelancer, or a globally recognized brand, there is almost always some space for discussing your service or product or just getting your brand out there.

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Facebook Doesn’t Suck, Your Strategy And Attitude Does

by · April 16, 2014

Fellow marketers, quit crying about your organic reach suffering from Facebook’s ever-evolving (and predicted) shift to the pay-for-play sandbox. We all know Facebook is a public company with a fiduciary responsibility to earn profits. Boo hoo! We also know advertising costs are rising while organic results are falling.

We saw this day coming. But the fact is, advertising by promoting a post from your brand’s page remains reasonably priced. It’s very targeted, and it’s easy to set up. Don’t believe me? Spend $47 anywhere else to advertise and tell me if, for 65 cents a click, you reach nearly 15,000 targeted people as I did this past week for one of my clients. That’s an absurd return – OK, not absurd– but it’s pretty damn good for less than $50.

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How To Double Your Marketing Effectiveness By Combining Content Marketing And Social

by · April 12, 2014

In 2014, content marketing is expected to become a much more widely used marketing tactic. In fact, in a recent survey, 74% of brands expect to increase their content marketing spend in 2014. However, as Jason Falls rightly pointed out, content marketing alone will fail.

Over 2013 and the first part of 2014, many brands have been pummelled online. Facebook’s updated algorithm now means brand pages receive on average a pathetic 2% organic reach. Meanwhile, Google released a series of algorithm updates resulting in brutal penalizations of previously high ranking sites who had been using shady tactics in the past. With all the hype around content marketing, there is the risk that businesses and marketers will see it as a golden egg, and then cut expenditure on SEO and Social Media, which are actually both vital channels.

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Facebook In Its Final Days?… Maybe Not

by · April 11, 2014

The eulogy for Facebook has been written. Its death has been predicted for months now. However, as a member of the Millennial Generation who uses Facebook on a daily basis, I think we may be premature in our prediction of Facebook’s doom. To be sure I wasn’t the only Millennial still avidly using Facebook, I surveyed 50 of my college peers, ranging from ages 18 to 24.

My findings prove that this social media giant, at this point, is still far from the digital graveyard where MySpace and its ilk rest in peace. You may be surprised to hear that Facebook outranked all of its competitors as the most frequently used platform by participants.

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Pumping the Brakes

by · April 10, 2014

We’re a competitive bunch, aren’t we? Always in a race. Somewhere. Anywhere. We love being first. We are in a hurry to be first. Always. Endlessly. We are always trying to be first, predict the future and beat our competitors to whatever we predict the next big thing will be. We do it in social all the time. We seem to covet this action. Got to be the first on the latest social platform. Need to be the first fully scaled social selling organization. We even race to be the first to RT something or comment on something.

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This Was Badass: Social Marketing Streaks Across Austin Sky

by · April 2, 2014

So much of what marketers do, especially social media strategists and digital marketing professionals, is based around the platforms we’ve identified as relevant and necessary for our campaigns and our clients. Probably the best social application for breaking news for event-based campaigns is Twitter because of its rapid reach and sporadic bursts of interactions—those replies, RTs and favorites. It’s immediate and it’s proven effective for engagement.

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One Size Fits None

by · April 1, 2014

Houston, we have a problem. The problem is one of plenty. In fact, we have too much. Too many things to choose from. We have too many channels and networks. Too many opportunities to communicate with our customer. Too many places in which to put our messages. We’ve all seen the graphic that illustrates the mind-blowing number of social media marketing channels. If you add in all of the digital platforms as well, it is enough to make you run screaming from the room.

And when we have so many options one of (at least) two things will occur. We will either become paralyzed from all the options and stand there like we do in the cereal aisle, or we will race and cut corners. Either option is ill advised.

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The Curse of “Can”

by · March 27, 2014

In my job at SME Digital, I get to talk to some of the world’s best brands to help them focus, expand, grow, enhance, develop (or all of the above) their social strategy. And in doing this amazingly awesome job for these really cool companies, something struck me lately that might be causing a really big problem in our ever-evolving digital world. I call it the curse of “Can”. We are all so busy asking if we “can” do a new social promotion or mobile application or content marketing strategy, that we rarely ask if we “should”.

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Listening to Understand

by · March 20, 2014

Listening. I talk about listening a lot. Which is a really, really funny thing if I think about it. Maybe I talk about listening too much and in fact, should be listening more. Listening is not only under-rated. It is also not being done thoughtfully.

When I talk to most of the clients about listening (snicker) I find out that they are making the mistake that everyone makes.

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