Posts tagged as:

Social Media

Do You Have Social Media #FOMO or a Social Media Strategy?

by · March 17, 2015

Let’s begin by defining FOMO for those not in the know; FOMO is an acronym for “Fear of Missing Out.” We all have FOMO at various times in our lives and, yes, this extends into our professional lives, as well.

As marketers, it is our job to figure out the most cost efficient way to drive qualified leads/sales. Not only do we need to drive qualified leads/sales, but we also have a quantity of leads/sales that we need to produce.

How do we meet the dual goal of driving the right lead/sales volume at the right cost? By measuring and evaluating every marketing dollar spent using key performance indicators (KPI) and return on investment (ROI). Or so we say.

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Let it go

by · March 16, 2015

Our customers are getting more and more savvy and honestly fed up with our tactics. We make an effort to impede their progress at every turn. We have ads in front of them all day. They know we are subsidizing their free social networks. They go out of their way to skip ads, block posts, and so on. In fact, a Pew study from 2013 that said 86% of internet users have taken steps online to remove or mask their digital footprints.” The number 1 reason: hackers. The number 2 reason: ads! We were put in the same bucket as hackers, friends.

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Raising the bar: Customer relationships

by · March 13, 2015

The past few months I have been a little focused, some may say obsessed, with lowering the bar. From my post on creating less content to my ideas on having a point in your social media marketing. I’ve been talking about being more deliberate, I’ve encouraged people to lower the bar in terms of being useful instead of human and being a trusted resource instead of a thought leader. Well, today, I want us to raise the bar on one thing: customer relationships.

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Your Content isn’t Going Viral Because it Sucks

by · March 9, 2015

As we all get ready to Spring ahead (and that warm weather cannot come soon enough!), we’re taking this week to flashback to some of our 2014 blog posts that you may have missed. Hope you enjoy:

It’s the million dollar question every marketer wants to know: How do I get my content to go viral? Who Is Hosting This put out a helpful infographic that helps marketers check their content against their defined formula for success. The infographic does a good job of providing some basic guidelines, however it sparked a whole different line of thought in my brain.

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9 reasons your social recruiting strategy sucks

by · March 2, 2015

Author’s note: I am cold and tired of winter. This post is particularly cranky

Social recruiting has been around for quite some time. In fact, I remember developing my first social recruiting strategy about 9 years ago and it involved MySpace (hello, dating myself!). And sadly, not much has changed in this time. Social media is such a huge missed opportunity for recruiting. With over a billion people using social tools, the chances are really solid that your purple squirrel is out there and they are using one of the many social channels.

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It’s All In The Mix

by · February 26, 2015

Today’s marketers have a bevy of channels to choose from. Despite the plethora of options, the job is to drive sales in some form or fashion. With that single-minded goal, marketers often have to place the focus on the channels that have a more direct route to the sale (also known as the shortest path to conversion).

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Fire Your Social Media Team Today, and Hire Ron Swanson, Instead

by · February 25, 2015

Yesterday, Tracey Parsons argued that Leslie Knope would be the quintessential social media manager. And she would be right, if we had never been introduced to the brilliance that is Ron Swanson. In Leslie, Tracey saw the light; in Ron, I saw the right: no-nonsense, no frills, damn your drama, stick to the point, and survive. Those should be the tenets of any good manager. Want more proof?

Check out the Prezi below:

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Yet Another Case for Curation

by · January 7, 2015

Last year, all I wanted for Christmas was to have the “80/20 rule” become standard. Clearly I was on the “Naughty List” as this did not come true. For those of you who are new to the “80/20 rule”, the idea is that 80% of your social posts should be designed to deliver value to the audience. This content should be curated from other sources and aligned with your brand’s mission, vision and values. The other 20% of your content can be about you and your brand. The idea is that if you spend 80% of your updates on content that is valuable to your audience; you will earn the right to talk about yourself. Problem is, we preach it. Heck everyone preaches it! But far too few brands and companies do it. Go ahead, go and audit your posts right now. I bet the best you did was 50%. I understand why. It is easier to talk about you and it is also easier to do that when leadership is reading because they want you to talk about their company. But, the reality is the more you talk about you, the more your updates become ignorable noise.

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An Ode to Mailing It In

by · December 24, 2014

Well, we’ve made it. It is the last few weeks of the year and everyone is either on vacation physically or mentally. Not much gets done this time of year in the business world that I work in. Sometimes it’s different, last year was one of those years. I was neck deep in projects and strategy development. But this year, this year is closer to normal than last year.

Personally, I love this time of year because it is so different than the rest of the year. I usually spend my day in high gear. A lot of energy flows from me during the day and at this time of year; I like to take it down a notch (or 50). And it’s refreshing. I take the pedal off the metal. My days are not planned to the minute. I love that things slow down for the most part at work and I am able to take a minute and reflect on what has happened this year. And maybe we should all take a minute and do that. Take a day. Reflect on the year that has passed. Look at the wins. Look at the losses. Look at the places where you really rocked. See where you might have done better.

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