Posts tagged as:

Social Media

Yet Another Case for Curation

by · January 7, 2015

Last year, all I wanted for Christmas was to have the “80/20 rule” become standard. Clearly I was on the “Naughty List” as this did not come true. For those of you who are new to the “80/20 rule”, the idea is that 80% of your social posts should be designed to deliver value to the audience. This content should be curated from other sources and aligned with your brand’s mission, vision and values. The other 20% of your content can be about you and your brand. The idea is that if you spend 80% of your updates on content that is valuable to your audience; you will earn the right to talk about yourself. Problem is, we preach it. Heck everyone preaches it! But far too few brands and companies do it. Go ahead, go and audit your posts right now. I bet the best you did was 50%. I understand why. It is easier to talk about you and it is also easier to do that when leadership is reading because they want you to talk about their company. But, the reality is the more you talk about you, the more your updates become ignorable noise.

5 comments

An Ode to Mailing It In

by · December 24, 2014

Well, we’ve made it. It is the last few weeks of the year and everyone is either on vacation physically or mentally. Not much gets done this time of year in the business world that I work in. Sometimes it’s different, last year was one of those years. I was neck deep in projects and strategy development. But this year, this year is closer to normal than last year.

Personally, I love this time of year because it is so different than the rest of the year. I usually spend my day in high gear. A lot of energy flows from me during the day and at this time of year; I like to take it down a notch (or 50). And it’s refreshing. I take the pedal off the metal. My days are not planned to the minute. I love that things slow down for the most part at work and I am able to take a minute and reflect on what has happened this year. And maybe we should all take a minute and do that. Take a day. Reflect on the year that has passed. Look at the wins. Look at the losses. Look at the places where you really rocked. See where you might have done better.

1 comment

An Open Letter to Customers from The Brands

by · December 18, 2014

Dear Customer,

So glad you like the stuff! We do make great toothpaste and laundry detergent and we really appreciate your loyalty. We’re really glad the food is good and the car works well. But, we’re worried about you. The fact is, we don’t know why you buy, and we don’t know what the triggers are. We would love to figure that out.

1 comment

Can Haters Post Death Threats on Facebook?

by · December 9, 2014

On Dec. 1, the United States Supreme Court heard arguments in the case of Anthony Elonis, a 31-year-old Pennsylvanian convicted of posting violent, threatening statements on Facebook. A jury found Elonis guilty of communicating threats to injure another person in violation of a federal statute. The Supreme Court’s ruling on what constitutes a criminal threat on social media websites, like Facebook, has potential consequences for the way that people express themselves on social media.

In 2010, Elonis – operating his Facebook account under the pseudonym “Tone Dougie” – posted threatening rants on his own page about killing his estranged wife, slitting the throat of an FBI agent and even shooting up a kindergarten. For example, he posted the following remarks about his wife, Tara, shortly after she obtained a restraining order against him:

0 comments

Mission-driven business will always win

by · December 4, 2014

Last month an article was written and widely circulated about a former employer of mine, the who is not important, what was important was the assertion that they lost their mojo because they shifted focus from being all about the “mission” to maximizing shareholder value. These types of articles always cause me to pause because the downward spiral of a business is not one decision, but a series of decisions. But, the fact remains when you stop delivering value to your customers; you are exponentially less likely to follow a growth trajectory.

3 comments

Yes, Misery Loves Your Company

by · November 28, 2014

Misery. If you’ve ever worked, you’re familiar with the feeling. Whether it’s the drama of the everyday, the anger that comes with work times and timing, or frustration related to personnel decisions, every company, every brand, and every team is always flirting with misery. None of us are immune, and we all know the feeling when stuff hits the fan. Moments of misery in business are as old as business itself, but the outlet for those feelings has drastically changed, and that is where the newish danger of misery lives: publicizing it. Our knee-jerk relationship with social media means that we are all mere seconds away from inviting others to be voyeurs to our misery, making transparent and permanent what, in many cases, should be private and temporary. Why is this dangerous?

0 comments

3 Tools to Discover How Much Authority An Influencer Really Has

by · November 11, 2014

In the world of social media, influence is a totally different game. Influence on social media can be defined by the number of fans and followers the user has, or the amount of likes and retweets they get from their posts.

Influence on social media is extremely powerful. With 1.23 billion monthly users on Facebook, 271 million Twitter users, 150 million Instagram users, social media has a massive reach worldwide. Top tier influential users have the ability to start a social movement, appear on headline news, or raise more than $100 million dollars with just a simple post or tweet.

2 comments

Listening And Measurement Is Useless Without Action

by · November 6, 2014

The past few weeks, I have been writing about listening and measuring to learn what matters most to your audience. I’ve taken a look at my own startup CredHive.com as well as served as an active advocate for my clients about listening deeply to the customer conversation in your category. I am wildly passionate about connecting customers to brands and to do this, I think it is really important to know what customers want. To understand what a customer wants means you need to listen to understand and really know your metrics.

The net of both of these posts (and many of my earlier posts) are about advancing the customer relationship and adding value to the audience’s day. The goal of course is to help your brand stand out in the social and digital landscape by really studying what’s working, what’s not and where any existing white space may live. I think measurement and listening are incredibly efficient ways to do all of these things.

0 comments

Enough with Busy!

by · October 29, 2014

Busy, busy, busy. Aren’t we all so charming with how very busy we are? It feels like we are all competing over who’s the busiest. Don’t believe me, just look at your social feeds. Everyone is really, really busy (of course not too busy to take the 2 minutes to update their status with how busy they are, but whatever) We are all just so darned busy with work, and our families, kids sports, events, holidays, special projects and hobbies… Just. So. Busy. And we just keep adding things to our to-do list to be busy with little thought being placed on if we should add these things to the list. We just are mindlessly adding tasks. It’s as if busy has become a sport these days and frankly, there are no winners.

6 comments