Posts tagged as:

Social Media

Salvaging Your Sanity as a Community Manager

by · May 23, 2013

I was once fortunate enough to sit in a training session with Jake McKee, “The Community Guy.” We were talking about building brand communities, and he said something that stuck with me. I believe he was quoting Guy Kawasaki.

“If you last three years as a community manager, you’re good. If you last four years, you’re really good. And if you last five years, you’re crazy.”

I must be crazy, because I counted it up. I’ve been doing community or social media management of some sort, (albeit for a lot of different companies) for over five years.

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The Great Debate: Is Social Media Bullshit? [PODCAST]

by · April 26, 2013

Welcome to the latest episode of Explore Marketing Uncensored, Social Media Explorer’s official podcast. Explore Marketing Uncensored is your one-way ticket into the twisted minds of some of the greatest digital marketing and social media thought leaders around. The goal: to provide marketing executives with the knowledge they need to be rock stars in their organization.

For this episode Brandon Mendelson, author of Social Media Is Bullshit, goes toe-to-toe with hosts Jason Spooner and Jason Falls, to finally state once-and-for-all whether or not social media is indeed bullshit.  Inspired by Jason Falls’s and Brandon’s fireside chat at the last Explore event, the group talks through the various shades of bullshit currently affecting the social media marketing world. We also identify the true “secret” for how to get your content to go viral. No bullshit.

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Threads That Entangle Your Crisis Communications

by · April 19, 2013

Facebook is rolling out its Threaded Comments for brand pages, and on the surface it seems to be a great tool for engagement.

However, not everything that is good for the one makes sense for the many.

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Social Media Managers: What’s With All the Whining?

by · April 18, 2013

I’m not a social media manager. So I offer my apologies in advance. In just a minute, you’re going to be thinking I could be quite a bit more sensitive. My wife probably wouldn’t disagree with you.

But hey, I’m sensitive about some things. I’ll unapologetically tell you that romantic comedy is my favorite movie genre. I would never balk at quiche (I might want some pepper sauce though) and I think George Michael is (was) great. These things count for something, no?

Now that you understand my softer side, I want you to hear me on this…

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Power 100: Top Banks and Credit Unions Using Social Media

by · April 8, 2013

Social Media Explorer is proud to announce our partnership with The Financial Brand to release the Retail Banking Power 100, a list of the top 100 banks and the top 100 credit unions on Facebook, Twitter and YouTube. This list is a joint effort to celebrate those who are doing amazing things in social media. We worked with Jeffry Pilcher, Editor of The Financial Brand to start the conversation of which banks and credit unions are crushing it on social media channels. To accomplish this we used readily available data to compile the initial list in an effort to create an objective view of where banks stand. We did add a little bit of subjectivity by weighting the number of points assigned for each category of data.

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Put up or Shut up: Beyond Social Influence [PODCAST]

by · April 5, 2013

Welcome to the latest episode of Explore Marketing Uncensored, Social Media Explorer’s official podcast. Explore Marketing Uncensored is your one-way ticket into the twisted minds of some of the greatest digital marketing and social media thought leaders around. The goal: to provide marketing executives with the knowledge they need to be rock stars in their organization.

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In Praise of Vanity Metrics

by · April 4, 2013

In a recent Velocity Content Marketing Hangout, Joe Chernov said something interesting. In fact, he said very little that wasn’t interesting. But this one made me raise an eyebrow that took a while to come back down.

Joe said, “Don’t knock vanity metrics. Sometimes they’re all you’ve got.” (or something like that).

I had just been writing a spoof post that put all vanity metrics into one big infographic hierarchy (provisional title: ‘Ego Candy’). But Joe’s little side remark made me press pause on that one and write this one instead.

Because, of course, he’s right (it’s annoying how right Joe tends to be).

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Is Content Truly King? Debunking the Content Mythos [PODCAST]

by · March 29, 2013

Welcome to the latest episode of Explore Marketing Uncensored, Social Media Explorer’s official podcast. Explore Marketing Uncensored is your one-way ticket into the twisted minds of some of the greatest digital marketing and social media thought leaders around. The goal: to provide marketing executives with the knowledge they need to be rock stars in their organization.

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HP Empowers Social Care in Customer-Manned Forums

by · March 28, 2013

They may not be talked about much, but forums are a driving force in true social media success. Social Media Explorer has experienced the prevalence of forums first hand. When we begin working with a client we create a Conversation Report, which uncovers research on where online conversations are happening around their brand, competitors and industry. More often than not, we find the majority of conversations are happening in forums. In fact, the publicly available Social Media Explorer Conversation Report, “What Consumers are Saying About Banking” showed that 90% of conversations about banking and banking products happen on FORUMS and less than 1% happen on social networks. It’s funny. Despite how much forums dominate the share of conversation for brands, rarely, will you find someone talking about their “sexy” forum strategy. That’s probably because forums are viewed as “old-school” and less relevant. I’m not scared to admit it. We create some truly stellar forum strategies and they can be immensely powerful in driving relevant conversation with the right target market.

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