It’s impossible for me not to write about a collaboration of two of my favorite things in social media. Chris Brogan (okay, technically not a “thing” per say) and Radian6 are teaming up for the first ever Twebinar on Thursday. The concept is cool: While you’re watching a pre-recorded interview Brogan has done with several [...]

Let’s say you’re convinced of the power of social media. You’ve recognized the importance and relevance of the social media audience for your brand or organization. You’re ready to start getting involved in the conversation and developing your online brand community.
But you have no idea where to begin, or how to implement a social [...]

When I try to explain to most folks what I do for a living, no matter how well I try to explain myself, I usually get the same response, which generally boils down to some variation of “So, you get paid to goof off on the internet, basically?”
It’s a fair statement, I suppose. Up [...]

If I had a dollar for every business owner or marketing professional who, in the last year, has asked me what it costs to get involved in social media, I’d be rich. Okay, maybe not rich, but I could honestly take those dollars and make a car payment.
When I tell them the cost to get [...]

Image via Wikipedia

Everywhere you look, traditional media outlets are dying off. Okay, not dying, but laying off staff, being devalued at sale, cutting budgets, trimming corners and falling all over themselves trying to figure out web strategies to save their collective asses. There’s even a new website to track layoffs in the newspaper business. Subscription [...]