Social Media

3 Mission Critical Reasons to Convert Fans and Followers into Email Subscribers

by Nichole Kelly · February 28, 2012

It isn’t difficult to put together a strategy to convert fans and followers into something you actually own — email subscribers. But too many are putting the effort on the backburner in favor of figuring out a new popular social network. Converting fans and followers to email subscribers is just smart. The benefits exceed those found with preserving your investment in social activity. The benefits are also found in what you do with the email database on an on-going basis.

Here are three reasons you should start taking email acquisition seriously and make it one of your top goals for 2012.

28 comments

Social Media: Career Boost or Time Suck?

by Heather Rast · February 23, 2012

Much has been written about how social media can (and has) helped online-savvy young people find jobs with companies anxious to acquire employees with certain talents. There are presently 12.76 million unemployed in America, 2.05 million of those ages 20 to 24. Presumably, members of this generation matriculated alongside classmate Social Media. Have the young minds used the tools and trends available, coupled with accumulated “offline” skills, to edge out the competition on the job hunt? Or simply for less ambitious pursuits?

17 comments

Reporting from Explore Dallas-Fort Worth: One Recurring Theme

by Sheila Scarborough · February 20, 2012

A common thread ran across several Explore Dallas Fort Worth conference sessions: pay attention and listen to your customers and your audience.

I know, I know …

BFO (Blinding Flash of the Obvious) from the Big D.

Thanks a lot.

Unfortunately, that same thread keeps getting pulled because so many businesses do NOT listen, or if they do ask questions, their head is not open to hearing the answers or acting on them.

Over and over again, Explore speakers explained why something so simple is vital to business success.

3 comments

In Social Media, The Fine Line Between Nimble And Fickle

by Ilana Rabinowitz · February 9, 2012

A study by The Center For Marketing Research declared, “blogging declines as new media rules.” Based on results of a survey sent to the Inc 500, the article states, “there is clearly a shift in how these nimble companies are communicating.”

If it is true that blogging is on the decline, then I’d say these companies are more fickle than nimble. Throwing over — or not starting a blog because it’s easier to use Facebook, Twitter or Pinterest is short-sighted and risky. A blog may be an “old” form of social media but it has five benefits that the newer platforms can’t touch.

10 comments

Double Down on Facebook Marketing

by Eric Brown · January 31, 2012

I have been thinking about the value of Facebook fans lately, and how they stack up against other types of online and digital marketing payoffs. The problem with getting to an answer to the value of a fan, and what many small business owners face when trying to sort out what square to place their marketing dollars on, is the array of mismatched direction.

Small businesses aren’t very good at increasing their Facebook fan base. So even though they may be following all of the “rules of the Facebook road,” they aren’t seeing much if any return on their effort.

18 comments

Approaching Social Media Monitoring With Purpose

by Jason Falls · January 19, 2012

Social media monitoring is perhaps one of the most widely known and used social technologies among businesses large and small. Whether using free tools like Google Alerts and SocialMention.com or paid solutions like uberVu, Radian6, Sysomos or others, it seems listening as the most important function of a business’s efforts in social media has been successfully ground into our collective conscience. At least to those of us determined to implement good social media marketing strategies.

But social media monitoring is often thought of and implemented as a reactionary practice. Find the keyword mentions, then respond. Done. Smart companies know, however, that using social media monitoring as a proactive, business driver, can make the difference between being successful with your social media efforts and not.

3 comments

8 Email Strategies for Your Business

by Jason Falls · January 5, 2012

Editor’s Note: This is a guest post by Jason Keath who is CEO of Social Fresh, a social media education company.

My foray into blogging has been a long one. 14 years now, best I can count. Unfortunately, it took me too many of those years to start understanding the importance of email to any publisher and business. To start to “build a list” as they say.

I have worked with social media as my primary career for going on five years now. And still to this day, when I talk to someone that needs marketing advice, I am more likely to talk to them about email strategy than Twitter strategy.

16 comments

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