Editor’s Note: This is a guest post from Scott Yates, CEO of a new blog writing service, Blogmutt.
No question, Pinterest is the new hotness in social media. No news there for readers of this blog. Jason Falls chose what I think was an especially apt analogy to describe what’s going on in a recent tweet: “If you’re selling Pinterest/FB/TW instead of communications, its like cutting somone’s grass vs. landscaping their yard.”
Then he went on to tweet in reply to someone who said that there’s a place for grass cutting: “Yes, there is. But they don’t sell a grass cutting strategy.”
Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.





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