Social Network

6 Reasons NOT to Create a Facebook Fan Page

by Nichole Kelly · August 26, 2011

Many companies are rushing to try and jump into social media because they feel tremendous pressure to prevent being left behind. Most of us have moved past the need to make a business case for social media and into the era of “needing” social media as part of our overall marketing mix. The statistics on social media adoption are astounding. A recent study found that over 90% of marketers indicate that social media is important for their business. This is a drastic shift from where we were even just a short 2 years ago. In the same study, more than half of the respondents had less than 1 year of experience in social media.

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How Can Marketers Attract Pre-Teens with Social Media?

by Nichole Kelly · July 13, 2011

Social media has largely been an adult playground for businesses as many of the most popular social networks have age limitations that prevent young children from creating profiles. The reality is that there are definitely pre-teens on Facebook and Twitter, but it is inappropriate for businesses to try and create marketing strategies to attract them there because they are violating the terms and conditions of the site.

So rather than look at how we can break the rules to tap into this audience we will focus on other channels where they spend their time. I’ve been brainstorming about how marketers could use social media to effectively attract the pre-teen market in a positive and supportive way that parents would support.

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Infographic Says You Should Pay Attention to Your Facebook Profile Photo

by Nichole Kelly · June 3, 2011

Have you ever sat down and thought about your profile photo on Facebook? Apparently a whole slew of us have. This infographic takes a look at how often consumers update their profile photos on Facebook and it is clear…they do it A LOT! And women are doing it more than men. Is it because we are more vain? Possibly.

What does this mean for businesses running Fan Pages targeted to consumers? I think there are two important points to walk away with.

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Are Twitter Chats Part Of Your Social Media Strategy?

by Angela Maiers · April 6, 2011

Each week I participate in multiple Twitter chats –#BlogChat, #Speakchat, #Edchat, and #LeadershipChat; every group offering something unique. Although the chats themselves are quite stimulating, the more important thing to me has been the connections and relationships that have developed as a result of my participation. These relationships display what is best about social media, new technologies and what can happen when like minded people who share common passions are able to work together regardless of time and proximity.

Twitter chats can be invaluable to your social media success. There are literally dozens of scheduled chats that take place every week; chats on everything from strategy to design. There is something for everyone, and the benefits are immense.

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Empowering Your Employees May Solve Your Content Problems

by Eric Brown · March 1, 2011

If you believe the directional flow of marketing has changed and you conclude you really do need to create branded media for your small to medium business, do you know where do you start? The task can seem pretty overwhelming. Is it a blog post, a video, a tweet, a Facebook post? The list seems endless, right?

Consensus is that you need a digital marketing strategy as you approach branded media, which is true. Expanding your digital footprint doesn’t happen without a plan and consistent action. But you also need to start to think differently about what your employees are doing each day.

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Twitter Users And Receptivity

by Tom Webster · February 2, 2011

I spotted an interesting data point in the recent report from the Pew Internet and American Life Project, entitled “The Social Side Of The Internet.” The basic findings of the report – that Internet users are more social – may perhaps come as no surprise, but I love to look for little “spicy meatballs” in data like these – the interesting, dramatic disparities that you might not have guessed. Here’s one: Twitter users are far more likely to have discovered groups on the Internet, and spent more time on group activities, than are users of social networking sites in general, as the following table illustrates:

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Tracking The Elusive Influential

by Jeff Larche · December 8, 2010

Sorry, Malcolm. You’re still on the hot seat. I was initially planning to call this An Apology To Malcolm Gladwell: Your Book Isn’t Crap After All. I was inspired by news of amazing work in the field of social media analytics — news that suggested that real Influentials were finally captured “in the wild.”

That was before I dug deeper. The facts are that some cool data mining techniques are helping one company leverage their own “Influentials” (Gladwell calls them Mavens), but the work isn’t scalable to other industries. The only thing we can say for sure about these Influentials is they’re helping someone half a world away pick up more cell phone minutes. Here’s the research that got me so excited.

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Outside the Fishbowl

by Ike Pigott · December 2, 2010

Businesses are all about their business. Otherwise they would be hobbies or activities.

When you get to the realm of Tweeters and TheFacebook and all of the bright and shiny YouTubes, businesses have a bottom line they have to meet, and they don’t always have time to do the research they need to stay on top of trends.

We’re talking about people who don’t have time to check in at Mashable or AllFacebook, and executives who aren’t interested in knowing the difference between CoTweet and HootSuite and RePeet and whatever else emerges tomorrow.

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Geolocation done right

by Ike Pigott · November 10, 2010

There’s an old maxim in television newsrooms, that you’re not going to get the audience’s attention unless you clearly sell the WIIFM.

(What’s In It For Me.)

That’s been the failing of so many services within the social media space. It took Twitter more than three years to brand itself as a platform for news. For the longest time, it floundered as people stared at that “What are you doing?” prompt and still didn’t know what the service was about. Twitter is the exception, as most networks that don’t enunciate the WIIFM eventually die.

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