As companies seek new opportunities to grow the value of event investments, live event reporting is emerging as an expert service that mashes up the virtues sought by traditional PR, SEO and advertising agencies. Video coverage is one way event professionals are promoting and amplifying event content.
Limiting event coverage to a video camera on a tripod that records or streams the event live may not bring the optimal outcome needed to grow the exposure of your event. To maximize the ROI for your next event, you can set the stage for success with live video streaming added to the mix of your live event coverage.
Editor’s Note: The following is a guest post from Sara Carter, a reader and social media and computing professional in Colorado.
Twitter is arguably one of the most popular social media networks in the world, with millions of users connecting to the service to share their thoughts ranging from quite serious to the mundane each day. Although the platform stands as its own unique service, there are many different companies that use Twitter to connect with their followers and share information with others.
In spite of Twitter’s mass appeal and the millions who rely upon the service, the network has been slow to see monetization occur.