Posts tagged as:

Social Networking

Collaborate With Me On Collaboration

March 12, 2010 · Comments

Collaboration, though vague in definition, seems to be one of the more powerful end results of successful social media efforts. Whether it’s collaborating internally to improve business processes and efficiencies or gang-tackling a product improvement with your own customers, social media tools seem to tear down silos and connect people across disciplines for the betterment of the company.

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Google Buzz Is Not A Facebook Killer

February 11, 2010

Yesterday was a whirlwind of reactions, mostly overreactions, to Google’s latest concoction, Google Buzz. I posted a quick video tour to help people know how to get started before spending the day busy with client meetings. When I was finally able to catch up to the blog posts, Twitter pronouncements and, yes, the Buzz itself, [...]

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Apparently, It Was All About The Conversation

January 20, 2010

Forrester Research’s Social Technographics Ladder has been the cornerstone of many social media marketing efforts constructed in the last few years. The inactives-to-creators rating of how people use social media essentially shows that most people are either inactive or watch the social web; a few join networks; some collect content; a few (about the same [...]

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Twitter Insights From A Facebook Crowd

December 15, 2009

I’ve been spending some time watching my Facebook friends and their use of the tool. No, I’m not stalking. I’m convinced there’s a vast difference in how most people use social networking sites and how those inside the social media bubble do. For instance, I’ve noticed when I post Facebook status updates, which I refuse [...]

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ReadWriteWeb’s Guide To Online Community Management A Must Have For Businesses

May 14, 2009

ReadWriteWeb published its first premium product today in the form of a combination white paper/E-book and subject aggregation site. Their “Guide To Online Community Management” went on sale this morning. If you are a business or a brand engaged or planning to engage in social media, you should go buy this report right now. (The [...]

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Why Social Media Will Not Get You A Job In A Recession

February 9, 2009

I love the optimism springing forth from the social media evangelists. It’s almost like because we have social media, none of us “insiders” have to worry about tough economic times, losing our jobs or finding new ones. I’ve got news for you. Not only have social media advocates not had enough time in most organizations [...]

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How I Used Social Media to Build an Offline Network

December 19, 2008

image by:MarvinKuo
In the summer of 2004, on the hottest day of the year, I loaded up a moving truck, and moved to a city where I had no contacts, no network, and no friends. The only thing I had was a blog and a few early social media tools.
My goal was to hit the ground [...]

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Research Shows Brands Should Focus On Trust, Conversation

October 24, 2008

Brand managers and marketers everywhere are trying to get a grasp on social media, social networking and the social revolution. In the survival of the fittest world of advertising, “fit” now means connected, and not as in, “having an online presence,” but as in, “with consumers in their social world on-line and off-.”
But because the [...]

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We Don’t Need More Social Networks. We Need More Purposed Social Networks.

October 15, 2008

As Kat reported last week, Gartner estimates that 50 percent of all social media efforts will fail. She also explains how you can be in the 50 percent that do not, so I would recommend you read her post.
But as we continue to see social media push through growing pains at businesses, large and small, [...]

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Facebook Group And Brand Page Best Practices

October 6, 2008

Facebook is an easy place to engage a group of people around your brand. The social tools, group functionality and free brand pages give companies, clubs and organizations an unprecedented level of access to a group of interested consumers. The easy advertising tools also allow businesses to promote themselves to the 100 million (or thereabouts) [...]

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How To Grow Your Personal Brand

September 19, 2008

[flickr style="float: right"]photo:2052055757[/flickr]September 14, 2007 — yes, just a year ago this week — was the date of the first blog post on Social Media Explorer. At that point, very few people in the social media world knew who Jason Falls was. My grand idea for a public relations blog fizzled but my passion for [...]

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