Social Networking

Gladwell Is Right. The Revolution Will Not Be Tweeted.

by Jason Falls · October 25, 2010

You could almost hear the brows furling across the Twitterverse the day Malcolm Gladwell’s “Small Change” article appeared on The New Yorker’s website Oct. 4. Many fired off a defiant comment without getting beyond the essay’s sub-heading, “Why the revolution will not be Tweeted.” The reaction rippled through Twitter in what many social media passionistas perhaps thought was evidence Gladwell was wrong. They had become activists against the popular author.

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Expand the Shelf Life of Free

by Eric Brown · October 22, 2010

What Does Your Business Give Away

Giving stuff away is nothing new to business owners. Remember S and H Green Stamps, where you collected stamps given away at gas stations with the hope of amassing enough stamps in your booklet for something from their gift catalog? Fast food restaurants have toys for the kids meals, retailers have sales all the time, with some having way too many. Not to mention cereal companies have had free gifts inside since the beginning of time. And, for those of us old enough to remember, there was the famed Cracker Jack “Toy Surprise” inside. That was a pretty big hit for me as a kid, although I didn’t really care for the Cracker Jacks all that much.

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Five Ways Social Will Change Journalism

by Ike Pigott · October 19, 2010

The tools of social media are disruptive, to say the least. But knowing where the landscape is shifting makes a big difference in finding the safe places to build your future business foundation.

Want to own a newspaper? A magazine? TV Guide sold for a dollar, but it might have been overvalued.

Here’s what to look for as journalism — both the outlets and the individuals working in the industry — go social.

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Google Buzz Is Not A Facebook Killer

by Jason Falls · February 11, 2010

Yesterday was a whirlwind of reactions, mostly overreactions, to Google’s latest concoction, Google Buzz. I posted a quick video tour to help people know how to get started before spending the day busy with client meetings. When I was finally able to catch up to the blog posts, Twitter pronouncements and, yes, the Buzz itself, I needed a couple of hours to soak in all the information and do a gut-check to make sure I was the only sane person left.

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Apparently, It Was All About The Conversation

by Jason Falls · January 20, 2010

Forrester Research’s Social Technographics Ladder has been the cornerstone of many social media marketing efforts constructed in the last few years. The inactives-to-creators rating of how people use social media essentially shows that most people are either inactive or watch the social web; a few join networks; some collect content; a few (about the same number who join) play critic, commenting on other’s works; and a small number actually create content.

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Twitter Insights From A Facebook Crowd

by Jason Falls · December 15, 2009

I’ve been spending some time watching my Facebook friends and their use of the tool. No, I’m not stalking. I’m convinced there’s a vast difference in how most people use social networking sites and how those inside the social media bubble do. For instance, I’ve noticed when I post Facebook status updates, which I refuse to connect to my Tweets for fear of seeming disingenuous to my Facebook friends, few of my social media friends respond. Several of my high school or college (read: mainstream users) friends do, however.

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ReadWriteWeb’s Guide To Online Community Management A Must Have For Businesses

by Jason Falls · May 14, 2009

Jason Falls

ReadWriteWeb published its first premium product today in the form of a combination white paper/E-book and subject aggregation site. Their “Guide To Online Community Management” went on sale this morning. If you are a business or a brand engaged or planning to engage in social media, you should go buy this report right now. (The 70+ page PDF is a mere $299 – a steal for the amount of information contained therein.) The online compliment to the report is a dynamic newsroom aggregation site for everything community management and is can be had with a username and password provided when you purchase the report.

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