Posts tagged as:

social networks

Employees on Social Networks: To Be or Not To Be…

by Jason Falls · January 27, 2012

Editor’s Note: This is a guest post written by Ann Davlin who works at MotoCMS – an advanced Flash CMS and Flash templates provider.

It’s not a secret that many recruiters and business owners use social networking sites to screen prospective employees. According to the survey of 300 hiring professionals conducted by Reppler the most popular online resources for time wasting are Facebook (76%), Twitter (53%) and Linkedin (48%). It probably means that the whole (online and offline) business world considers it necessary to take social networks activity into account and use it for corporate objectives. But there are not so many employers who enable their employees to use these social networks at the working time if they are not engaged in corporate social accounts maintenance: In 2009 Robert Half Technology proclaimed that:

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Facebook Enables Franchisors To Go Local Effectively

by Jason Falls · August 22, 2011

Editor’s Note: The following is a guest post from Erica McClenny, Director of Enterprise Accounts at Expion, a social media software provider and SME client. It originally appeared on Franchise Update.
In July 2011, Facebook announced a major enhancement for businesses regarding brand Pages and the ability to link to each brick and mortar location, creating a linked Facebook Place.  The functionality takes us a step or two closer to solving a major problem for franchise and multiple-location businesses who are trying to optimize the world of social media. The Facebook Place feature had yet to be fully developed to scale seamlessly across franchises, multiple-location businesses and even those with many separate departments with public-facing needs (think colleges and universities).

Before we dive into why this step forward is welcomed, let’s first understand some of the problems enterprises faced on the Facebook platform.

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3 Reasons Why Relevant Content Matters

by Jason Falls · July 14, 2011

Editor’s Note: This is a guest post from Michael Brito, Senior Vice President for Social Business Planning at Edelman Digital.

We all know that the social customer is not only gaining influence but also inundated with content. The following diagram illustrates an example of two customer journeys and the way each interacts with different forms of media (content). This presents two challenges; one for consumers and one for brands. Consumers who live in the “stream”; that is, Twitter, the Facebook news feed, FriendFeed, Google Reader for example are inundated daily with thousands upon thousands of marketing messages. As a result, they are filtering out the content that is not relevant to them. Everything else is noise and usually ignored.

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If Facebook Comments Are Gold, Here’s How To Dig For More

by Ilana Rabinowitz · May 4, 2011

Imagine that you are standing at the podium in front of a large audience who purchased tickets to see you. After speaking for a while, you start to see their eyes glazing over. You are not connecting with them. As their attention wanders, you see people start to filter out of the room.  Eventually, you find yourself speaking to a room where the seats are half empty.

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Prioritizing Your Networks

by Jason Falls · October 21, 2009

Five days in Las Vegas with my Internet friends always forces me into a fit of introspection about where I’m going, how fast and who with. Blog World & New Media Expo brings together a good number of my online contacts. We talk, learn, laugh and enjoy each other’s company for a few days, talk about the state of things in the social media world and sometimes even reset our focus for the upcoming year.

Where do you spend the most of your marketing energy?

Where do you spend the most of your marketing energy?

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The Ebb And Flow Of Community

by Jason Falls · September 16, 2009

Ebb. Flow. Pebble.
Image by Andrionni Ribo :-) via Flickr

In May of 2008 I started a little experiment called Twit2Fit. The premise was noble and simple. Use the “#twit2fit” hashtag when posting Twitter updates about health and wellness and those seeing the hashtag would give you the appropriate encouragement, support, kudos or motivation. The hashtag caught on and soon after, there were 70-80 tweets per day using it.

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Building On-Line Community Starts Off-Line

by Jason Falls · January 26, 2009

Jason Falls

Jason Falls

Tomorrow I have the honor of co-presenting the topic, “Building On-Line Community,” with Maker’s Mark president and CEO Bill Samuels Jr., to The Conference Board at its 2009 Corporate Imaging and Branding Conference in New York City. It’s a two-fold honor, the first being that I get to share the stage with Mr. Samuels, with whom I’ve had the pleasure of working for the past two years. The other is presenting for The Conference Board, a long-standing meeting point for corporate executives and marketers from the Fortune 500 world.

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What Is Most Important In Online Community Building?

by Jason Falls · February 28, 2008

There’s a lot of theoretical chatter online these days about building online communities. The people that are actually doing it are few and far between it seems. This week, I kick off the strategic and technical planning for an online community, so I’m moving from philosopher to doer in this space. It certainly feels good to have the opportunity to put the practice behind the preaching, but it is also an intimidating task.

From a tactical standpoint, I wanted to get some third party input on what the most important user features of an online community should be. What better third party to ask than my social media friends. On Wednesday, I Twittered:

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