Posts tagged as:

social networks

Social Media and Pre-teens [VIDEO]

by · October 11, 2013

Today’s pre-teen has an instinctual understanding of the value of social networking, which is a good thing. It speaks to the way these networks are designed and to the user experience — that it is tapping into something fundamentally human in the way we connect.

However, that’s not enough. That stance assumes that the children involved also have the life experience necessary to recognize the boundaries of social norms, to handle bullying, to process peer pressure for what it is.

I posted this video last month in my effort to figure out where the lines are. I am depressed to say that most parents have never given this the first thought, and they should.


How to Earn a Black Belt in Google+

by · February 13, 2013

I’m always amazed by Google+ profiles with over a million followersHow do people do it when most of us have a mere handful of friends on there? Viral marketing? Group eBook writing and promotion? Running on stage during one of those political debates? None of these seemed to account for arriving at that many followers.

(Because it actually boils down to a whole lot more)

In this post I’ll explain how to black belt in Google+. I’m no master, yet, but I have realized there are a few strategies out there to judo chop this social network that don’t exist at all on Facebook and Twitter. Let’s take a look.


What Google+ Can Teach Us About Social

by · December 10, 2012

You don’t hear a lot of ballyhoo or trumpeting of Google+ these days, at least from Google. So when someone from the mothership speaks, it’s interesting to see what they say. CNET’s Casey Newton did a nice job of pulling some fantastic insights about Google+ out of its VP of Product, Bradley Horowitz during his talk at a Business Insider Conference recently.

The key insight: Google+ is not the focal point of the company’s efforts. It’s a fabric that ties many of Google’s products together.


Employees on Social Networks: To Be or Not To Be…

by · January 27, 2012

Editor’s Note: This is a guest post written by Ann Davlin who works at MotoCMS – an advanced Flash CMS and Flash templates provider.

It’s not a secret that many recruiters and business owners use social networking sites to screen prospective employees. According to the survey of 300 hiring professionals conducted by Reppler the most popular online resources for time wasting are Facebook (76%), Twitter (53%) and Linkedin (48%). It probably means that the whole (online and offline) business world considers it necessary to take social networks activity into account and use it for corporate objectives. But there are not so many employers who enable their employees to use these social networks at the working time if they are not engaged in corporate social accounts maintenance: In 2009 Robert Half Technology proclaimed that:


Facebook Enables Franchisors To Go Local Effectively

by · August 22, 2011

Editor’s Note: The following is a guest post from Erica McClenny, Director of Enterprise Accounts at Expion, a social media software provider and SME client. It originally appeared on Franchise Update.
In July 2011, Facebook announced a major enhancement for businesses regarding brand Pages and the ability to link to each brick and mortar location, creating a linked Facebook Place.  The functionality takes us a step or two closer to solving a major problem for franchise and multiple-location businesses who are trying to optimize the world of social media. The Facebook Place feature had yet to be fully developed to scale seamlessly across franchises, multiple-location businesses and even those with many separate departments with public-facing needs (think colleges and universities).

Before we dive into why this step forward is welcomed, let’s first understand some of the problems enterprises faced on the Facebook platform.


3 Reasons Why Relevant Content Matters

by · July 14, 2011

Editor’s Note: This is a guest post from Michael Brito, Senior Vice President for Social Business Planning at Edelman Digital.

We all know that the social customer is not only gaining influence but also inundated with content. The following diagram illustrates an example of two customer journeys and the way each interacts with different forms of media (content). This presents two challenges; one for consumers and one for brands. Consumers who live in the “stream”; that is, Twitter, the Facebook news feed, FriendFeed, Google Reader for example are inundated daily with thousands upon thousands of marketing messages. As a result, they are filtering out the content that is not relevant to them. Everything else is noise and usually ignored.


If Facebook Comments Are Gold, Here’s How To Dig For More

by · May 4, 2011

Imagine that you are standing at the podium in front of a large audience who purchased tickets to see you. After speaking for a while, you start to see their eyes glazing over. You are not connecting with them. As their attention wanders, you see people start to filter out of the room.  Eventually, you find yourself speaking to a room where the seats are half empty.


Prioritizing Your Networks

by · October 21, 2009

Five days in Las Vegas with my Internet friends always forces me into a fit of introspection about where I’m going, how fast and who with. Blog World & New Media Expo brings together a good number of my online contacts. We talk, learn, laugh and enjoy each other’s company for a few days, talk about the state of things in the social media world and sometimes even reset our focus for the upcoming year.

Where do you spend the most of your marketing energy?

Where do you spend the most of your marketing energy?


The Ebb And Flow Of Community

by · September 16, 2009

Ebb. Flow. Pebble.
Image by Andrionni Ribo :-) via Flickr

In May of 2008 I started a little experiment called Twit2Fit. The premise was noble and simple. Use the “#twit2fit” hashtag when posting Twitter updates about health and wellness and those seeing the hashtag would give you the appropriate encouragement, support, kudos or motivation. The hashtag caught on and soon after, there were 70-80 tweets per day using it.