Posts tagged as:

social selling

The New Buzzword That Is 100 Percent Bullshit

by · March 31, 2014

If I never hear the phrase “social selling” again, it will be too soon. It seems now that the hippies have come around to understanding they can’t sell social media to the C-Suite based on joining the conversation and singing “Kumbaya” alone, they’ve gone out and invented a hip new catch phrase to cover their butts.

As terms or catch phrases go, “social selling” is almost as much nonsense as “collaborative economy,” though my thoughts on that one will have to wait for a longer, more detailed explanation, one I’m sure will get Jeremiah Owyang’s panties in a wad since he’s one of about one person on the planet talking about it.


Three tricks get out of the social weeds

by · January 23, 2014

Q1 is such a great time of year for me. I am so full of energy. Ready to tackle new challenges. I am full of hopes of new customers, plans to connect with them and strategies to engage with them. So hopeful. So hopeful, indeed. It isn’t until about midway through Q1 that I start to notice that as a group, we tend to get mired in the weeds and details. Sifting through content calendars, blog posts, social updates and Twitter responses. We became very busy with how things are worded and legal approvals. And before the smell of spring is in the air, we are so standing so close to the proverbial tree, staring so intently that we are getting a bark imprint on our face.