These are pretty crazy times that we are marketing, or attempting to market, in. And some are doing it better than others. As a kid growing up in mid-state Ohio, I worked part time at a “Filling Station.” That is what gas stations were called back then, at least in my hometown. Part of the routine was to fill up the customer’s gas tank, check the oil and wash the windows, take their cash and count back the change.
You know by now I have a pretty solid Twitter strategy. My daily routine, unless travel or real work takes precedent, includes going through the over 400 blogs and websites whose content I subscribe to and finding the good nuggets of the day to share on Twitter, Facebook, LinkedIn and now Google+. Social channels like these have made finding and sharing content super easy and fast, but also time consuming and disorganized in aggregate.