social strategy
by Paul Ramondo">Paul Ramondo
July 1, 2015
So it’s been six months since you launched your Instagram Account. In theory, its purpose was to connect your brand with the thousands of millennials that ‘gram it up’ every day while somehow turning those followers...read more
by Tracey Parsons">Tracey Parsons
November 6, 2014
The past few weeks, I have been writing about listening and measuring to learn what matters most to your audience. I’ve taken a look at my own startup CredHive.com as well as served as an...read more
by Tracey Parsons">Tracey Parsons
October 20, 2014
Listening is an important part of social strategy. It is important to know what’s being said about your brand where and by whom. I would argue that it is more important to listen to the...read more
by Tracey Parsons">Tracey Parsons
April 10, 2014
We’re a competitive bunch, aren’t we? Always in a race. Somewhere. Anywhere. We love being first. We are in a hurry to be first. Always. Endlessly. We are always trying to be first, predict the...read more
by Jason Falls">Jason Falls
June 24, 2013
Many marketers "get" social and understand variations on how to provide content, measure and be successful in social marketing. But few have the fundamental understanding of why audiences are there.
by Mark Ivey">Mark Ivey
January 6, 2012
Mark Ivey throws out ideas on how to move past the motions of social media marketing and produce good results.