Posts tagged as:

social technology

Saying Yes to the Unexpected

by · December 14, 2012

By the time this goes to press, the latest career news for Jason Falls and me will be public.  Our move to CafePress is exciting. It means that we’ll be able to explore, in depth, the intersection of social technology and retail marketing in a large-scale ecommerce application.

This is exciting for so many reasons. Several years ago, I described SEO as “copywriting with a scoreboard.” Talented marketers shouldn’t ever be afraid of having their work measured against an objective standard, and there’s no more hard proof of ROI than having your work tied directly to online sales. A recent article from The Next Web says that the largest online retailers have been slower than the rest of the web to adopt social technologies, like social login. CafePress is making a big commitment to that adoption, and I’m thrilled to be a part of it.


Social Business Design [Infographic]

by · September 26, 2012

I’m fascinated by the evolving thought leadership around the subject of social business.

I believe in the idea that organizations adopting the use of social technology, flattening their corporate structure and making the shift towards less siloed communication and operational models will be in a better position to achieve their business objectives as the marketplace becomes more digitally connected.

As an idea or concept, social business is complex. The folks at Dachis Group offer this definition:


Two Juxtaposed Juggernauts Talk Leadership

by · April 27, 2012

Leadership. We all want it. Need it. Strive to have it. Leadership in ourselves. In the people around us. Leadership isn’t limited to a human quality, it is also represented in the companies and brands we follow.

Many people talk and tweet about leadership. When the COO of Facebook and the CEO of American Express talk about leadership, it is important to pay attention.


The Sad Reality Of Silicon Valley

by · January 24, 2012

Say goodbye to CoTweet. As of February 15, the free version will no longer be offered. Free customers will be given a chance to transition to ExactTarget’s new Social Engage product that is essentially an improved version of CoTweet’s enterprise product, but they’ll eventually have to pay for it. And frankly, they should have to. The innovation and integration with ExactTarget’s long-standing excellent email suite isn’t something the company should give away.


Why PR May Not Win The Social Media Agency Wars

by · September 20, 2010

The default position lately seems to be that social media is being grasped best by PR agencies, and a lot of  PR agencies are winning social media business.  As a former PR agency person who’s also worked in a social media shop, I’d agree that there are a lot of reasons that PR firms should win the social agency wars. But there are a lot of strikes against them too.  Others have recently expounded on why social belongs in PR; I’m going to take the other side and outline where I feel PR is falling short and must catch up in order to win and deliver on integrated social media campaigns.