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My Inner Crybaby Is Crying Uncle

by · February 17, 2015

Awards season is ad season, as well. What began with #Downerbowl will end with the Oscars, and we will all be able to see that this year, the theme in agency land was creating emotion. Much like a few years back, it was trying to convince brands to be human. Both of these themes are really close to being successful, yet they miss the mark in my mind. A brand cannot be human. It should instead try to be useful. It is more attainable and reasonable. A brand is not human; it is a business. And if it is a good business, it offers products and services that are useful to people. Therefore, useful should be the place from which the brand communicates. As for creating emotion, this one was soooo close I could taste it. The miss was this: creating emotion for the sake of emotion is manipulative and off-putting.


Consider the trusted resource

by · August 21, 2014

A few weeks back Nichole Kelly wrote a series about ego and social and it took me a few weeks to really marinate in her words, the thing that I keep coming back to is this: We are overshooting social media. If the idea was to connect people with people with more immediacy than ever realized before, the opportunity for brands was to transition from monolog to dialog. It is simple. Have a conversation with your customer. Answer their questions. Take care of them when they need you. Occasionally introduce them to new products and services, but mostly, offer them an opportunity to dialog. It is something I like to see from my favorite brands. I like to get ideas for my home and get inspiration for dinner from my favorite brands.


Social Grows Up

by · May 1, 2014

Social is older than we think. Listservs were the first foray in social and those were alive in the late 70s. But, mainstream social is becoming a teenager. Teenagers can be a wildly frustrating bunch. They change, have attitude and have a unique and burning desire to push buttons and challenge convention. I can see how this is manifesting itself today.

There has been quite a kerfuffle over how Facebook has changed their algorithm to hinder a brand’s reach. People have said that they are biting the hand that feeds them (total teenager move!). Over at Twitter, they are working hard to monetize their platform with more ads in feed. And LinkedIn is becoming a classifieds section and everyone’s content (people included!) is getting lost. Yes, indeed, social is growing up and becoming a fine teenager. And it’s time for us to let go a bit so that we can grow up too. Here are a few points to ponder as we do this.


Creating a Real-Time Marketing Approach

by · August 29, 2013

Agile marketing is one of the many buzzwords du jour. As social media and mobile take a larger piece of the consumer mindshare, it is important to take a real time approach to marketing. Developing tools, practices and models that support an agile marketing structure is a huge change for most. It is scary; much like social media was a few years’ back.  Being agile entails developing a careful, thoughtful plan, which as marketers, we are really good at. Once we have a plan, we need to make sure everyone knows what kinds of content to create, as well as when and how to react and then (scary part!) trusting your team to execute on it.


Search. Social. Mobile. Optimized!

by · June 29, 2012

Leading brands have matured beyond the search bar as they seek solutions to optimize their online presence. Today’s leaders are searching for solutions that reach customers and their behaviors using a more holistic approach to search, social and mobile marketing. To successfully position and grow brands online so that the investment of digital assets are reaching the level of awareness and sales necessary to compete in today’s digital era, we need to stop approaching online optimization as separate silos and consider the full life cycle of the customer’s journey.

Today’s silos include three types of optimization experts.


SoLoMo Show EP 23: How Businesses Benefit from New Apple Announcements & the New Foursquare

by · June 16, 2012

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing. Every weekend we will publish the latest episode, related show notes and links to all of the topics discussed on the show here on Social Media Explorer.

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Two Juxtaposed Juggernauts Talk Leadership

by · April 27, 2012

Leadership. We all want it. Need it. Strive to have it. Leadership in ourselves. In the people around us. Leadership isn’t limited to a human quality, it is also represented in the companies and brands we follow.

Many people talk and tweet about leadership. When the COO of Facebook and the CEO of American Express talk about leadership, it is important to pay attention.


Twitter, Time Shifting, Technology & Television

by · February 25, 2011

Are you a “Time Shifter”? No, I am not asking you if you have the ability to slip in and out of the time space continuum at will. I am asking if you are among the millions of people who record your favorite television shows via Tivo or some other DVR device so you can watch them when it’s convenient for you?

An article posted by the AP back in August states, “Sixty-two percent of viewers across the country interviewed in a poll conducted for the nation’s largest cable company, Comcast Corp., said they have used time-shifting technology. Six in 10 people said they owned a digital video recorder.”


How the Champion San Francisco Giants Scored with Social Media

by · December 16, 2010

I recently had the pleasure of visiting the corporate offices of the 2010 World Series Champion San Francisco Giants. Tucked away inside AT&T Park, it is the homebase of the Giant’s organization and their director of social media, Bryan Srabian. I sat down with Bryan and Cory O’Brien from Swirl Integrated Marketing to discuss how they worked together to integrate social media for the first time during the exciting 2010 MLB season. You can listen to the 30 minute interview is below.

Interview w/ Director of Social Media for the San Francisco Giants by secretsushi

Some insights from the interview: