Social

Social Entrepreneurship Social Entrepreneurship is defined as the process by which individuals, startups and entrepreneurs develop and fund solutions that directly address social issues. Jonathan Osler wants to point out that there are four types...read more

During social distancing and self isolation, one thing is for certain, it has allowed more time to catch up on all the things “we never have time for.” The majority of the business “refresh and...read more

Social media is a must-have for any business. But to make social media work for your brand you need to have a solid strategy that focuses on customer engagement. It doesn’t matter if you’re a...read more

Let’s be frank. Marketers can be guilty of having the attention spans of overstimulated toddlers. We’re terminally in love with the shiny razor’s edge, the new hotness, the Next Big Thing. It’s ironic (and a...read more

Marketers look to social media to evaluate even traditional media buys. You may think of print magazines as old-fashioned, but a new report from shows many have evolved to find the social media sweet spot.

Awards season is ad season, as well. What began with #Downerbowl will end with the Oscars, and we will all be able to see that this year, the theme in agency land was creating emotion....read more