Posts tagged as:

socialmediarelease

Word of Mouth Driven by Others

by · February 4, 2008

By Jason Falls and Geoff Livingston (Posted simultaneously on The Buzz Bin)The following chart from eMarketer.com shows a Burst Media survey indicating the best source for automotive information according to U.S. in-market internet users in December.

eMarketer’s automotive trust chart

The most trusted place? Websites that other than an automobile company’s site (and blog). Thirty-nine percent — much higher than even the 14 percent of friends and family — said they go to automotive websites to find out information about cars and trucks. Certainly Consumer Reports might be included in that array. Auto company websites came in fourth place at just over nine percent.

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New Version Of Social Media Release Lacks Essentials

by · January 22, 2008

Digital Snippets splash imageThe evolution of the social media release took another step this week with the unveiling of the Social Media Group’s Digital Snippets. The template (click here for the PDF) differs from the Todd Defren and Shift Communications’ industry standard in several ways, mostly in providing a basic content menu of items for the online user instead of the narrative, digital resource hybrid from Shift’s.

See their application of it with Ford Motor Company here.

The new version is being talked about by industry thought leaders like Geoff Livingston and Paul Gillin, among others, but no one seems to notice the void in what I’ve always considered one of the essential elements of the SMR: embracing context.

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