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According to the Email Marketing Metrics Report from MailerMailer published early this year, the open rate for email marketing pieces stood at 13.98 percent in the second half of 2007. That number was down from 16.11 percent in the first half of the year and 17.20 percent in the last half of 2006.

MailerMailer’s analysis is of their own customers, but generally match numbers from around the web.

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