There are 10 interesting new billboards around the city of Louisville. They’re electronic art designs by Argentinean artist Flavia Da Rin. They include a texting number and a keyword. When you text the keyword to the number, you get a web address and a codeword. You browse there and unlock the billboard art on the website. When you get five of them unlocked, you can upload your own art to be judged and perhaps displayed at the Speed Art Museum, Kentucky’s oldest.
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