strategic planning for social media

A crowd of 80 or so attended yesterday’s social media boot camp hosted by the Kentucky chapter of the International Association of Business Communicators (IABC) and the Social Media Club Louisville. I was honored to serve as one of the presenters along with the undisputed queen of measurement, Katie Paine, and The Bad Pitch Blog man himself, Kevin Dugan. Rest assured, lots of learning was had, even if you just count my experience.

Part of my presentation, which was focused on developing strategic plans for social media marketing, included my Four Spheres of Social Media Strategy. Until now, I’ve not shared this theory and graphic with you and thought it would be a good time to share and solicit your feedback on it.

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