Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.
Is your business waiting for a big, shiny solution? OK, maybe not waiting – you guys probably do some stuff each day. But are you really attacking core problems in a systematic way? Or merely having meetings about more topical stuff and pontificating what to do about it? Are you waiting for silver bullets to be withdrawn from a velvet-lined box?
Ah, the fabled silver bullet. Heralded for its ability to banish evil threats and transform the despairing neighborhood once more into an idyllic place of joyous recreation and swift commerce. Surely those will make the hairy problems go away, right?
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